Fwd: Radio Mirchi - Brand Tracking Survey

[swamynathan]

---------- Forwarded message ----------
From: <mes...@gmail.com>
Date: Wed, Oct 26, 2011 at 3:17 PM
Subject: Radio Mirchi - Brand Tracking Survey
To: mes...@gmail.com

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Radio Mirchi - Brand Tracking Survey

Please help in doing an academic BRAND AUDIT OF "Radio Mirchi". - Preethi.S and Swamynathan.H, from SSN School of Management, Chennai, India.

When you think about FM Radio Stations, what brands come to mind?

Which FM Radio station had you last tuned into?

Is this the sort of product that people use for practical reasons?

• No
• May Be
• Yes

Is this the sort of product that people use to express themselves?

• No
• May Be
• Yes

How negative are the consequences of choosing a bad FM Radio Station ?

• Horrible consequence
• Not much
• Not at all

Now About a Specific FM Brand- Radio Mirchi

Have you heard of Radio Mirchi ?

• Yes
• May be
• I have no idea

When i Say Radio Mirchi what comes in your mind? * enter multiple answers with comma

For the next questions, please indicate how strongly you agree (or disagree) with each statement about yourself. *

		Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Radio mirchi would be my first choice.
I would listen to other stations even if radio mirchi were available.
Listening radio mirchi says something about who I am.
I think radio mirchi is of high quality.
I would say radio mirchi is the best brand of fm radio service.
Radio mirchi is very different from other brands.
I forcefully play Radio Mirchi in a group, at midst of other opting some other FM station

Now I would like to ask some specific questions about radio mirchi. Try to think of radio mirchi as a person. … * If radio mirchi were a person, how well would these words describe it?

		Extremely Good description	Good description	Neither	Bad description	Extremely Bad description
Charming
Daring
Down to Earth
Friendly
Glamorous
Humorous
Innovative
Rugged
Trustworthy
Serious

How favourable is your attitude towards radio mirchi FM service? *

	1	2	3	4	5
Negative						Possitive

How well does radio mirchi satisfy your needs?

	1	2	3	4	5
Poor						Well

How good a value is radio mirchi?

	1	2	3	4	5
Poor						Well

Would you say radio mirchi FM service is a leading brand?

	1	2	3	4	5
No						Yes

Gender

• Male
• Female

Age

• <15
• 15-19
• 20-24
• 25-29
• 30-34
• 35-39
• 40-44
• 45-49
• 50-54
• 54-60
• 60>

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--
With love from India,
H. Swamynathan (aka meswamy)