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By : Philip Kotler
Book Synopsis :
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also .
Book Detail :
Tittle : Principles of Marketing
Author : Philip Kotler
Pages : 736 pages
Publisher : Pearson
Language : eng
ISBN-10 : 013449251X
ISBN-13 : 9780134492513
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By : Chad J. Zutter
Book Synopsis :
For introductory courses in managerial finance. This package includes MyLab Finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System-a hallmark feature of Principles of Managerial Finance -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 15th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly competitive business environment. It allows students to make the connections between a firm's action and its value, as determined in the financial market. With a generous amount of examples, this text is an easily accessible resource for in- and out-of-class learning. Also available with MyLab Finance MyLab(TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital .
Book Detail :
Tittle : Principles of Managerial Finance
Author : Chad J. Zutter
Pages : 976 pages
Publisher : Pearson
Language :
ISBN-10 : 013447631X
ISBN-13 : 9780134476315
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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" >Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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