Fwd: 📄 "The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement" by Rejaul Karim, PhD

0 views

Skip to first unread message

Prof. S. K. Dubey

unread,

Jan 11, 2026, 11:26:09 PMJan 11

to knowledge-forum-im-bhu

---------- Forwarded message ---------
From: PDF By Rejaul Karim, PhD <upd...@academia-mail.com>
Date: Mon, Jan 12, 2026 at 8:05 AM
Subject: 📄 "The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement" by Rejaul Karim, PhD
To: <skd...@fmsbhu.ac.in>

You read the paper Neuro Marketing: A Tool to Understand Consumer Psychology. We found a related paper on Academia:

The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement

Rejaul Karim, PhD

2025, IEEE Access

129 Views

View PDF ▸

Download PDF ⬇

ABSTRACT

This review paper examines the influence of neuromarketing on consumer behavior research, emphasizing its origins, methodologies, impacts, and implications for customer engagement. This paper conducts a thorough narrative literature review on neuromarketing, analyzing the application of diverse neuroscientific...