Fwd: 📄 "Innovation in Neuromarketing for the Implementation of Consumer Purchase Decisions" by ALBA MARINA RUEDA OLIVELLA
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Prof. S. K. Dubey
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Jan 6, 2026, 1:20:49 AMJan 6
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---------- Forwarded message --------- From: PDF By ALBA MARINA RUEDA OLIVELLA<upd...@academia-mail.com> Date: Tue, Jan 6, 2026 at 8:05 AM Subject: 📄 "Innovation in Neuromarketing for the Implementation of Consumer Purchase Decisions" by ALBA MARINA RUEDA OLIVELLA To: <skd...@fmsbhu.ac.in>
This research analyzed the influence of innovation in marketing through the tools derived from the studies of cognitive neuroscience and its relationship with marketing; these two areas have generated a new trend called neuromarketing, which is a new way of applying knowledge about the functioning of the brain and...