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    | Increasing YOUR Impact: Amplifying Scholarship, Teaching, and Organizational Leadership   The 2026 AMA Summer Academic Conference Call for Papers is now open. Join us in Denver, CO, on July 24-26 as we explore how to increase your impact across scholarship, teaching, and organizational leadership. Whether you're navigating the job market, advancing toward tenure, refining your pedagogical approach, or stepping into administrative roles, this conference offers practical strategies tailored to your career stage. Connect with colleagues who share your commitment to excellence in all dimensions of academic life. Together, we'll build the knowledge, relationships, and momentum that strengthen careers in marketing academia.   Submission Deadline: January 21, 2026 | 
 
    
    
      
    
    
    
    | The 2026 Conference Tracks | 
 
    
    
      
    
    
    
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Consumer Behavior (including Wellbeing, CCT, and TCR) | 
 
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Society, Public Policy, Social Responsibility, Sustainability, and Ethics | 
 
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New Product Development, Innovation, and Technology | 
 
    
    
      
    
    
    
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Global and Cross-Cultural Marketing | 
 
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Big Data and Artificial Intelligence | 
 
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Digital Marketing and Social Media | 
 
    
    
      
    
    
    
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Distribution Channels and Supply Chain Management | 
 
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Marketing Research and Marketing Analytics | 
 
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Advertising and Marketing Communications | 
 
    
    
      
    
    
    
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Marketing Strategy and Management | 
 
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CRM and Customer Experience | 
 
    
    
      
    
    
    
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B2B Marketing and Interorganizational Issues | 
 
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Sales Force Management and Personal Selling | 
 
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Professional Development Programming | 
 
    
    
      
    
    
    
    | Submission Types 
Competitive Paper: More complete research addressing substantive or theoretical topics.Poster: Research in the working stage, i.e., with at least part of the data collected and analyzed but not necessarily ready for submission to a journal.Special Session: Presentations, interactive panel discussions, or other creative formats designed to introduce new perspectives and ideas centered around the conference theme.Intensive Workshop: Extended four-hour sessions that allow participants to deep dive into a specific topic with limited enrollment.Flash Talks: Short presentations of work, including only the most impactful data. | 
 
    
    
      
    
    
    
    | Questions?If you have questions or require accommodations, our team is here to help! Contact AMA Customer Support at custome...@ama.org or 1-800-AMA-1150.  | 
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