Fwd: Grounded Theory in Action | Winter School on Theory Building from Data

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Prof. S. K. Dubey

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Jan 14, 2026, 1:41:32 AMJan 14

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From: Fortune Institute of International Business <rese...@fiib.edu.in>
Date: Mon, Jan 12, 2026 at 4:00 PM
Subject: Grounded Theory in Action | Winter School on Theory Building from Data
To: <skd...@fmsbhu.ac.in>

Dear Researchers and Academicians,

Are you interested in learning how theory is built directly from qualitative data?

In qualitative research, strong theory does not begin with assumptions. It emerges through systematic inquiry, constant comparison, and deep engagement with data. But how do you rigorously move from codes to concepts, and from concepts to theory?

The Centre for Behavioral Insights at FIIB invites you to “Grounded Theory in Action: A Winter School on Theory Building from Data,” a two-day online program designed for research scholars and academicians seeking practical and methodological depth in qualitative research.

This winter school offers a balanced blend of conceptual foundations and hands-on practice, enabling participants to design, conduct, and publish Grounded Theory-based research across disciplines such as marketing, HR/OB, and finance.

Program Details

Date

January 30-31st, 2026

Mode of Workshop

Online

Fee

📌 INR 6,000 for Academicians | USD 90

📌INR 4,000 for Research Scholars | USD 60

🔔 Early Bird Offer:
Avail 10% discount on registrations till 10 January 2026.

Key Takeaways:

✅ A clear understanding of Grounded Theory principles and evolution
✅ Hands-on experience in open, axial, and selective coding
✅ Practical guidance on memoing and theory development
✅ Support in designing GTM-based research papers
✅ Exposure to interdisciplinary applications of Grounded Theory

Why Attend?

🎓 Expert-Led Learning: Sessions by distinguished national and international scholars
🧪 Interactive GTM Labs: Intensive coding and theory-building exercises using real data
📚 Paper Clinics: Learn from exemplar Grounded Theory studies
🌍 Flexible Online Format: Participate from anywhere
📜 Certification: Certificate of completion with 80% attendance.

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