Fwd: International Conference of Marketing 2026 | Call for Papers | IIM BODH GAYA
1 view
Skip to first unread message
Prof. S. K. Dubey
Oct 8, 2025, 2:13:46 AMOct 8
to knowledge-forum-im-bhu
---------- Forwarded message ---------
From: <ic...@iimbg.ac.in>
Date: Wed, Oct 8, 2025 at 9:40 AM
Subject: International Conference of Marketing 2026 | Call for Papers | IIM BODH GAYA
To: <skd...@fmsbhu.ac.in>
From: <ic...@iimbg.ac.in>
Date: Wed, Oct 8, 2025 at 9:40 AM
Subject: International Conference of Marketing 2026 | Call for Papers | IIM BODH GAYA
To: <skd...@fmsbhu.ac.in>
Greetings from the Indian Institute of Management (IIM) Bodh Gaya!
We hope this message finds you safe and well. It gives us immense pleasure to announce the second edition of IIM Bodh Gaya's flagship marketing conference, the INTERNATIONAL CONFERENCE ON MARKETING (ICM 2.0), scheduled for 14th & 15th March 2026.
The theme for ICM 2.0 is: “AI-led Transformation in Consumer Experience and Marketing Strategies.”
As new consumption sensibilities and value systems continue to emerge, it is vital to examine how marketing is evolving in this changing landscape. This conference aims to provide a global scholarly platform for meaningful discussions on shifts in consumer behaviour and the strategies brands can adopt to manage and exceed customer expectations in this new reality.
The conference further seeks to highlight the transformation of the consumer journey in an increasingly digital business ecosystem, and to explore how marketers can design superior consumption experiences by integrating AI-driven insights, consumer well-being, and sustainable business practices.
Publication Opportunity: Selected papers will be considered for publication in ABDC and Scopus-listed journals.
For detailed information, please refer to the attached conference flyer, visit the IIM Bodh Gaya Conference Portal, or the conference webpage at https://iimbg.ac.in/icm2/. We would also be grateful if you could kindly circulate this invitation within your professional and academic networks.
We look forward to your valuable contribution to making ICM 2.0 a grand success.
We hope this message finds you safe and well. It gives us immense pleasure to announce the second edition of IIM Bodh Gaya's flagship marketing conference, the INTERNATIONAL CONFERENCE ON MARKETING (ICM 2.0), scheduled for 14th & 15th March 2026.
The theme for ICM 2.0 is: “AI-led Transformation in Consumer Experience and Marketing Strategies.”
As new consumption sensibilities and value systems continue to emerge, it is vital to examine how marketing is evolving in this changing landscape. This conference aims to provide a global scholarly platform for meaningful discussions on shifts in consumer behaviour and the strategies brands can adopt to manage and exceed customer expectations in this new reality.
The conference further seeks to highlight the transformation of the consumer journey in an increasingly digital business ecosystem, and to explore how marketers can design superior consumption experiences by integrating AI-driven insights, consumer well-being, and sustainable business practices.
Publication Opportunity: Selected papers will be considered for publication in ABDC and Scopus-listed journals.
For detailed information, please refer to the attached conference flyer, visit the IIM Bodh Gaya Conference Portal, or the conference webpage at https://iimbg.ac.in/icm2/. We would also be grateful if you could kindly circulate this invitation within your professional and academic networks.
We look forward to your valuable contribution to making ICM 2.0 a grand success.
भारतीय प्रबंध संस्थान बोधगया
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya- 824234, India
Prof. Sujit Kumar Dubey
Former Director
Former Director
Institute of Management Studies
Banaras Hindu University
Varanasi - 221005
Phone: 09415302077
Banaras Hindu University
Varanasi - 221005
Phone: 09415302077
E. Mail: dube...@yahoo.com. H. U./skd...@gmail.com
Reply all
Reply to author
Forward
0 new messages