Fwd: New Special Section from JM

[Prof. S. K. Dubey]

---------- Forwarded message ---------
From: Journal of Marketing (JM) <in...@email.sagepub.com>
Date: Mon, Nov 17, 2025 at 9:36 PM
Subject: New Special Section from JM
To: skd...@fmsbhu.ac.in <skd...@fmsbhu.ac.in>

New Paradigms for a New World - Marketing Scholarship in an Age of Disruption

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Explore JM's new Special Section New Paradigms for a New World: Marketing Scholarship in an Age of Disruption

This Special Section from Journal of Marketing (JM) brings together scholarship that exemplifies the journal's dual commitment to catalyzing new ideas and challenging established paradigms. Each contribution reflects a deliberate effort to confront theoretical blind spots, respond to emerging marketplace phenomena, and accelerate the field’s intellectual evolution through rigorous, forward-looking inquiry.

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Featured articles

From JM as Catalyst to JM as Community: Positive, Bold, and Pragmatic by Cait Lamberton, Detelina Marinova, Shrihari Sridhar, and Vanitha Swaminathan

Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers by Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe

How Socioeconomic Status Shapes Food Preferences and Perceptions by Bernardo Andretti, Yan Vieites, Larissa Elmor, and Eduardo B. Andrade

Holistic Selling: An Emerging Paradigm in B2B Markets by Tim Kalwey, Manfred Krafft, Yeji Lim, and Murali K. Mantrala

Better Innovation for a Better World by Darren W. Dahl, Charles H. Noble, Martin Schreier, and Olivier Toubia

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Prof. Sujit Kumar Dubey
Former Director

Institute of Management Studies
Banaras Hindu University 
Varanasi - 221005
Phone: 09415302077 

E. Mail: dube...@yahoo.com. H. U./skd...@gmail.com