Fwd: 📄 "Overview of Neuromarketing: Theoretical Framework and Techniques" by Dr. Gajendra Kumar Gupta

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Prof. S. K. Dubey

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Jan 5, 2026, 4:06:08 AMJan 5
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From: PDF By Dr. Gajendra Kumar Gupta <upd...@academia-mail.com>
Date: Sun, Jan 4, 2026 at 8:05 AM
Subject: 📄 "Overview of Neuromarketing: Theoretical Framework and Techniques" by Dr. Gajendra Kumar Gupta
To: <skd...@fmsbhu.ac.in>


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You read the paper Neuromarketing as a Business Strategy. We found a related paper on Academia:

Overview of Neuromarketing: Theoretical Framework and Techniques
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Author Photo Dr. Gajendra Kumar Gupta
2024, Overview of Neuromarketing: Theoretical Framework and Techniques
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ABSTRACT
In the world of marketing, neuro-marketing is a new idea. It's an idea where different scientific instruments and approaches are applied to analyze customer behavior. Neuro-marketing, often known as neuro-science, is the study of consumers' brains to forecast their behavior. Immersion of neuroscientific methods in...
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Banaras Hindu University 
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