Dear Dr Arun Kumar Deshmukh,
BHU,
Greetings!
The Great Lakes NASMEI (North American Society for Marketing Education in India) Conference, organised by the Kotler-Srinivasan Centre for Research in Marketing at Great Lakes, Chennai, is one of India’s premier international marketing research events. It brings together a distinguished mix of scholars, doctoral researchers, and marketing professionals from across India and around the globe. Attendees will engage in high-quality research presentations, meaningful networking, and dialogues around contemporary marketing issues.
Dates: December 19th - 20th December, 2025 (Friday – Saturday)
Venue: Great Lakes Institute of Management, Chennai
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Why Attend NASMEI 2025
- Top-tier research environment: Presentations and interactions will feature leading scholars from around the world and India’s finest B-schools.
- Global & Indian mix: Delegates include faculty and researchers from major international institutions as well as top Indian institutes, offering rich cross-cultural perspectives.
- Career & research development: The doctoral workshop is designed to add value to early-career researchers with sessions on consumer behaviour, modelling, services, marketing strategy, and more.
- Publication opportunities: Selected papers will be considered for possible publication in established journals (see Publication Opportunities section).
- Location & Setting: Great Lakes Chennai, combined with the Arts & Music season of December in the city, offers an ideal blend of academic focus and cultural experience.
DOCTORAL SYMPOSIUM at Great Lakes NASMEI Conference is a golden opportunity for participants to gain key insights on cutting-edge research and emerging trends, and networking opportunities with a global research community. They also learn how to crack top publication opportunities and do cross-domain research with real world impact further elevating their research skills. It also provides a platform to young and budding PhD scholars to reach a global stage, and to learn and grow internationally.
The theme of this year’s Doctoral Symposium is “Marketing and Creating Value”.
Dates: December 16th - 18th December, 2025
Top faculty presenting at Great Lakes NASMEI Conference:
- Dr. Kirthi Kalyanam - L.J. Skaggs Distinguished Professor
Leavey School of Business, Santa Clara University
- Piyush Sharma - John Curtin Distinguished Professor
School of Management and Marketing, Curtin University
- Pradeep K Chintagunta - Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing. The University of Chicago Booth, School of Business
- Preethika Sainam - Associate Professor of Global Marketing
Thunderbird School of Global Management, Arizona State University
- K Sivakumar - Arthur Tauck Chair and Professor of Marketing
College of Business, LEHIGH University
- Sundar Bharadwaj - The Coca-Cola Company Chair of Marketing and Professor
Terry School of Business, University of Georgia
- Murali K. Mantrala - Ned Fleming Professor
School of Business, University of Kansas
CALL FOR PAPERS
Great Lakes NASMEI 2025 invites extended abstracts in all areas of marketing.
Last date to submit extended abstracts: 31st Oct, 2025
Learn More: www.greatlakes.edu.in/chennai/conferences/nasmei
Thanks and regards,
Dr. Bharadhwaj S & Dr. Sridhar Samu
Conference Co-Convenors
Great Lakes Institute of Management, Chennai
