---------- Forwarded message --------- From: PDF By Desmond McNeil<upd...@academia-mail.com> Date: Mon, Jan 5, 2026 at 8:05 AM Subject: 📄 "Consumption, Sustainability and Everyday Life" by Desmond McNeil To: <skd...@fmsbhu.ac.in>
This chapter assesses the contribution that economics can make to help us understand consumer behaviour and, if necessary, to try and change it. Economic theory of consumer behaviour is sophisticated and rigorous, but very limited. It excludes from consideration many of the factors which are well-recognised by other...