Hi Moomelon,
Your suspicions are correct-- there *is* a mechanism in KML that
allows you to control the visibility of a placemark (and other
features). It's called the 'Region' tag, and specifically the
'LOD' (level of detail) tag inside it. Simply put, the LOD tag allows
you to only make features visible when the screen real estate
dedicated to the area around the feature falls within bounds specified
by the kml creator. If you're interested in making use of this in some
KML you're creating, then read the Google documentation on the
'Region' tag:
http://code.google.com/apis/kml/documentation/regions.html
Hope that helps.
-ns