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During the keynote speech, the company discussed its initiatives and successes over this past year, and announced its intention to continue to "redesign" its communication, content, business and other sectors to extend the convenience and richness that it has already added to users' lives. The company also discussed its intention to put a particular emphasis on the AI and financial sectors.
These efforts will further activate various services and their users. Further, the company plans to spread this token economy out into other, non-LINE services and create a system that facilitates other services and clients with similar needs to join in the market by reducing the time and cost required to implement a custom system.
The company is moving forward with full-scale research and development efforts into blockchain technologies. To these ends, its efforts have included the creation of "LINE Blockchain Lab" (a research organization within LINE for designing and developing dApp services) and establishment of "unblock" (a subsidiary for designing the token economy) in April, and in May the company entered into a partnership with the global blockchain project "ICON" and established "unchain" (for developing token economy-related technologies).
During the Entertainment session, the company discussed its theme of "Entertainment x Technology" and how it plans to use technology to bring about an evolution in entertainment. The company also announced that it will be redesigning the following services as described below.
"Background Music," a feature used by over 7.8 million users that allows them to set their favorite song within their LINE profile, will be coming to LINE chats in the form of "Chat BGM." The new feature opening up in an even more frequently-used location within the LINE app will allow users to do things such as set a "theme song" for them and their friends in their chats.
In order to further expand on the services offered by the digital comic service LINE Manga, the company will enter into a capital alliance with NAVER WEBTOON Corporation (operator of an online manga and book service in Korea and abroad) concerning LINE Digital Frontier Corporation (to be established on July 2, 2018). Through this alliance, the companies plan to combine "XOY," NAVER WEBTOON's free online manga service in Japan, with LINE Manga within 2018.
The company announced "LINE Quick Game," a system that will allow users to play games through LINE Official Accounts without leaving the app or having to install a separate application. Eight titles are planned for launch this summer, including puzzle and shooting games, as well as chat-based story games. The service will continue to release a strong lineup of high quality titles spanning a wide variety of genres.
The company has entered into a partnership agreement with NetEase Games to add LINE connectivity to the internationally-acclaimed game "Knives Out." The feature launching soon will allow users to make use of their LINE social graph within the game.
"Smart Channel" is a new information area coming to the top of the LINE chat list. Created under the concept of answering what the user wants to know about most at any given point in time, Smart Channel will provide personalized information that is useful to the user, such as local weather, important news, information on disasters, and more based on their user attributes and activity history within the LINE app.
Up until now, LINE's advertising businesses has provided advertising services which were focused on the concept of user communication, such as LINE Official Accounts and Sponsored Stickers. The company announced that it will be redesigning the service as it reforms itself into a business solution that closes the distance between users, businesses, and business owners by improving its value not as "advertising" but a "service for users" provided by companies and business owners.
LINE Official Accounts (offered primarily to major corporations) and LINE@ (offered primarily to small- to mid-sized businesses) will be brought together as a single solution named "LINE Official Accounts." Furthermore, the company will also be integrating LINE Business Connect (a service allowing for two-way communication between businesses and users), LINE Customer Connect (a customer support service for businesses), and LINE Point Connect (a point program service for businesses that uses LINE Points), under the newly established LINE Official Account. API can also be enabled as a separate option. This will allow businesses and business owners to provide each and every user with the information or services most appropriate for them. LINE Official Accounts will be available for use starting from JPY 0 per month, which will enable more businesses and business owners to use a variety of related services than before.
The company will be accelerating its efforts to branch out into the SMB sector by creating Osaka and Fukuoka-based sales teams, offering self-serving ads using the LINE Ads Platform, and filling out its SMB-focused product lineup in LINE Promotion Stickers and LINE Point Code.
During the Commerce session, the company announced new initiatives and features for LINE Shopping (launched last year and reached 20 million registered members as of June 2018) and LINE Delima, as well as its newest entry in the commerce sector, LINE Travel.
In order to further grow the service, the company announced that it will release a combined online/offline service this fall. Last year, the company launched a test initiative in collaboration with the dinos Koshigaya Outlet store that sent a message to users near the physical store through their LINE Shopping account. Users who presented the barcode in the message during checkout were granted a number of LINE Points depending on the amount of their purchase. The company plans to introduce services similar to this initiative into the offline sector.
"LINE Pay for ID Payment," the newest feature to come to the mobile money transfer and payment service "LINE Pay," will allow users to use their LINE Point balance when making online payments with LINE Pay, and simplify purchases by saving their registered mailing address and credit card information, avoiding the need to enter the information into each individual shopping site thereafter. LINE Shopping will start implementing this feature in affiliated shops this fall and provide users with a convenient and smooth payment experience.
The company announced "LINE Travel," its comprehensive travel service and latest entry into the Commerce sector. LINE Travel allows users to search, reserve, and compare prices for the cheapest domestic and international hotels, tour packages, and airfare across 250 companies (including travel agencies, air carriers, and popular travel sites such as JTB). Features will be added in phases, starting with domestic and international accommodations available this summer, flights will launch in October, followed by domestic and international package tours in December.
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