So this was a bug in the 1.9.0 release. Here is a conversation with one of then devs.
LaTeX-Pythonn - Hello. Has anyone in the community successfully packaged an app for windows x64 using pyinstaller 2.1, kivy portable v.1.9.0 and python 2.7?
matham - I did
matham - what's the problem?
LaTeX-Pythonn - After packaging i get No module named pygame.pkgdata
matham - LaTeX-Python, actually it was x86, but it should be similar
LaTeX-Python - which is odd as there should be no more pygame
matham - LaTeX-Python, you need to use master for that
matham - there is a bug that was fixed
matham - or you can update your local kivy packaging to master as:
matham - i.e. replace your local file with that (but you should update to master :) )
matham - also, make sure to follow the updated sdl2 instructions on the website