Whereas jump scares and tongue-in-cheek brouhaha may be the gimmick of the genre, Thai horror films go beyond. Good locally produced scares, usually adapted from true stories and urban legends, are a great window into Thai society, allowing the audience to unearth hidden, mysterious truths about Thai people and culture.
A Thai-Swedish actress who starred in the 2022 Hollywood film Paradise City, Praya Lundberg is also a Thai representative for the American jewellery house Tiffany & Co. She was a sensation at the High Tiffany Gala Dinner in 2022 where she was spotted wearing the most precious set designed by Jean Schlumberger.