Re: Movistar Laliga Live
Riley Boylan
The new proposal will be available for miMovistar customers and for the entire market, regardless the operator, through the OTT mode by August 1st.
The service includes: one movie premiere per day, the main sports events, original and international series, documentaries and entertainment programs, as well as one match of LaLiga and of the Champions League per day.
Movistar Plus+ is reinforced with the launch of a new reference channel (on dial 7) and others such as Cinema, Series, Documentaries, Music, Originals and a pop-up channel every month.
Movistar strengthens its entertainment, fiction and sports television offer with the relaunch of Movistar Plus+, from August 1st onwards, by offering a new and reinforced television service that will be available to miMovistar customers and will also be open to the public, regardless of the operator, in OTT mode.
The new programming includes a wide variety of exclusive and quality content: premiere movies, series, the best sports competitions, documentaries, entertainment such as cartoons and music, and a LaLiga and Champions League match every day. In this way, the operator strengthens its television offer with a pioneering value proposition, which brings together different content capable of covering the diverse needs and tastes of customers and households, and which is positioned as a unique and differential offer by bringing together sports, with soccer as the main reference; fiction, with a wide range of films and series; and entertainment, through a varied range of programs and documentaries.
On this flagship channel of the platform, four original thematic channels are created: Movies, Series, Music and Documentaries. Originals and a pop-up channel are also added to the offer every month, in addition to Vamos, Ellas Vamos, a channel of La Resistencia 24 horas, regional channels and all the channels present on DTT.
Likewise, any miMovistar customer who does not have the Esencial package can sign up for the new Movistar Plus+ service for 11 euros per month through the usual Movistar channels (shops, 1004 and movistar.es).
All the other customers, regardless whos their operator, can also subscribe to Movistar Plus+, for 14 euros per month and in OTT mode (streaming via APP through www.movistarplus.es).
Customers who subscribe to Movistar Plus+ will benefit from Movistar TV functionalities that optimise the user experience, such as the possibility of rewinding even in a live broadcast (live control); the option of adapting the viewing of content to timetables (recording or programming); availability also on mobile phones, on any TV or device (multi-device); or the ability to retrieve on-demand content broadcast on any channel in the last seven days.
Additionally, customers with Movistar communications will enjoy a complete TV experience thanks to home TV equipment (Ultra HD set-top box and remote control) that enables more stable and lag-free live TV consumption, access to the latest viewing technologies, higher resolutions and compatibility with sound standards such as HDR (High Dynamic Range) and Dolby Atmos, as well as integrated search and access to third-party content such as Netflix.
To coincide with the launch of Movistar Plus+, Movistar is also improving its miMovistar communications offer automatically, also from August, 1st.
Thus, customers who already have or who contract miMovistar Max with a speed of 300 Mb will see it doubled to 600 Mb automatically.
Customers of the miMovistar Unlimited package will also experience an improvement in the performance of their second mobile line thanks to an increase to 30 Gb of their capacity to transmit and receive data.
"Never before has a football event been enjoyed with this kind of deployment. Hundreds of millions of fans around the world experienced every detail of the match as if they were in the stadium thanks to more than 30 cameras, unprecedented previews, unparalleled graphics, and much more, with a special focus on social networks during the moments leading up to the match to offer the youngest fans special content," said Melcior Soler, Audiovisual Director of LaLiga.
This signal is based on the live master camera shot, complemented by Mediacoach statistics and 3D graphics, as well as special camera shots, with the aim of offering viewers an alternative match signal in which they can enjoy different perspectives and match data.
For ElClsico, the traditional signal was complemented with two multi-camera signals: one for FC Barcelona fans and another for Real Madrid fans. Thus, each had their own LaLiga Casters narrators, and the shots and statistics were geared towards the fans of each team.
"Movistar+ has covered ElClsico offering an unprecedented experience for this match. Throughout the whole week leading up to the game, the audiovisual deployment was very complete: the best team of experts from past and present, 24/7 news coverage, a very special preview from the Camp Nou with many surprises, personalised multi-camera channels for FC Barcelona and Real Madrid fans, and in addition to the traditional narration by Carlos Martnez and the rest of our analysts, we offered our own audio casters for each team," says Mara Inmaculada Martnez, Head of Football at Movistar+.
LaLiga's audiovisual production, carried out by Mediapro, is the best in football competitions week in, week out, but was taken to the next level for ElClsico: 4K-HDR production; Live 3D Graphics, with LaLiga being the only national competition in the world to use the innovative Live 3D Graphics technology to generate virtual graphics in the broadcast; REPLAY 360, with technology that uses 38 Ultra High Definition cameras around the stadium to create volumetric 360 videos for spectacular replays; and a total of 32 cameras.
Among these 32 cameras were 10 super slow-motion cameras, four High Speed, six Super Slow Motion, two cinematic cameras to create a cinematographic effect and act as FanCam, two High Speed Pole Cam located behind the goals, two cameras to follow key players (k-players), one aerial camera (zenithal camera located 21 metres above the ground), a helicopter and a drone.
One of the new audiovisual features in LaLiga broadcasts this season is introduction of drone graphics. Different Augmented Reality graphics were projected on an aerial view of the stadium, including the scoreboard, statistical data of players and clubs, and relevant information of the match, creating a spectacular appearance.
scar Lago, Mediapro's head of production, explains: "ElClsico is the best showcase to show the world the quality of LaLiga's broadcasts with an even greater display. At Mediapro we continue to work on introducing all the technological innovations that improve the viewer's audiovisual experience."
ElClsico is the most watched club game in football, reaching a potential audience of 650 million people from all corners of the world through 83 international broadcasters. There were more than 500 accredited journalists at the Camp Nou, nearly half of whom were international.
During the week prior to the match, LaLiga carried out 29 activations with sponsors (nine global and 20 national and regional) and took the new ElClsico brand identity to more than 50 cities around the world through 120 activations, all within the framework of the internationalisation strategy initiated in recent years to increase the value and brand of LaLiga clubs.
South Africa, Indonesia, Colombia, and China were just some of the markets to have hosted face-to-face events with traditional music and dance performances. In addition to a match viewing in Turkey which attracted over 300 participants, an activation in India featuring traditional bicycle taxis, or in Mexico City in Xochimilco on the trajineras.
LaLiga and TikTok, the leading mobile video in short format platform, also brought ElClsico to the platform's one billion users, doing so through one of TikTok's most popular trends: "Tell me without telling me." With the hashtag #ElClsico, which drew millions of views, LaLiga (@laliga) and TikTok encouraged users to use their imagination and creativity to generate videos explaining "how they live this sporting event, without saying that they are living this sporting event." The first to join this trend were, among others, Iker Casillas (@ikercasillas) and Memphis De Pay (@memphisdepay).
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