In this context, faster playback options also fit in, with people trying to watch and react to more and more things all of the time, and speeding up that process can facilitate even more cramming, and align with evolving trends.
Maybe speed up sections in your own presentation, or slow down elements to catch listener/viewer attention. You could also consider creative formats that lean into variable speeds, like stop motion, which could change in-line with different speed selections.
The number of TV services used by the average adult in North America[i] peaked in Q4 2022 at 11.6. At that time, 66% of services were paid and 33% unpaid. The number of services used in Q2 2023 declined to 10.9, of which 63% were paid and 37% were unpaid.
More telling is that viewers continue to spend more viewing time with unpaid services. In Q4 2022, 32% of viewing time went to traditional pay TV services, 30% to SVOD, and 22% to unpaid streaming. In Q2 2023, traditional pay TV time slumped to 28%, SVOD inched up to 31%, and unpaid streaming leaped ahead to 28%.
Many paid TV services increased prices in the first half of 2023. For example, the average Comcast cable TV customer faced an 18% increase this year, and Disney+ increased the cost of ad-free viewing by $3 a month in December 2022. Many viewers are not sticking around to pay the increased costs.
TiVo says the average amount spent on video declined 10% to $170.86 a month in Q2 2023, in line with the decrease in the number of paid services used. However, TV viewing increased by 7% to 4.7 hours per day. That increase must have come from unpaid service use.
Nearly a year ago, Byron went to victory lane at Martinsville Speedway and that is the most recent short-track win for a Hendrick Motorsports driver. In fact, in his last seven starts on this type of track, the driver of the No. 24 RaptorTough.com Chevrolet has earned five top-five results, six top-10s and an average finish of 4.71. Over that time, these markers are the best in the Cup Series. As for this season, Byron leads the tour in wins (two), stage victories (four), the most laps run in the top-five (774) and is tied for the most stage top 10s, earning stage points eight times this season.
RELATED: Inside the numbers of Byron's fast start to 2023
This week's episodes of Raw and SmackDown Live were down 30% and 25% from 2018, respectively. Raw drew a 2019-low of 2.158 million viewers while SmackDown Live logged a 2019-low of 1.833 million viewers. To put this in perspective, Raw's average viewership through 2018 saw a 32% decline over the past five years.
Though WWE's viewership annually softens in the months following WrestleMania, both numbers represented the lowest non-holiday total outside football season in company history. With the NBA still relatively early in its postseason and football season around the corner, WWE's alarmingly low viewership numbers stand to get very embarrassing, very quickly.
The more WWE's numbers exponentially erode, the more one has to wonder whether buyer's remorse has set in for Fox. Nobody knows just how much WWE and SmackDown Live will benefit from the gigantic promotion and packaging with other Fox Sports properties such as college football and the NFL. But it's hard to imagine WWE inking a similar billion-dollar deal with Fox if their numbers were this low during negotiations last year.
Per usual, many will shoehorn their own narratives into to why WWE's numbers are so bad. Everything from Baron Corbin to poor storytelling will be blamed. Regardless of any wack-job theory, WWE is clearly in need of a transcendent star to bring its struggling product back from the dead. The late-nineties saw a similar resurgence when Stone Cold Steve Austin and The Rock brought WWE out of the doldrums of the New Generation which, similar to today's product, delivered a more exciting and athletic style of wrestling but to fewer interested households.
Perhaps the most troubling aspect of WWE's recent slide is the company is well aware of its viewership woes and has publicly attempted to turn things around. It was only a few short months ago back in December that the McMahon family vowed a fresh start in direct response to record-low ratings. This fresh start solely consisted of the McMahon's blaming Baron Corbin and calling up NXT talent which wasted no time blending in with everybody else.
There are no immediate solutions for WWE's rapidly tanking viewership. Until its suddenly crucial October move to Fox, the promotion will sit helplessly while the unenviable combo of systematic problems and stiff competition from sports continue to translate to low ratings.
This is the third race held on the dirt covered .533-mile track in Thunder Valley. Despite the unique surface, Hendrick Motorsports has earned five top-10 results on the track with Kyle Larson earning the best finish (fourth) of the group in 2022. The overall number of top-10 results leads all other teams in the Cup Series.
But where does FAST fit into consumer viewing behavior? Viewers see FAST channels as a complement to the premium content they pay for, like Netflix and Disney+. Additionally, FAST channels fill a gap found when consumers cut the cord, allowing them to quickly find and watch continuous content without searching and finding specific shows. Finally, familiarity with the format makes FAST a desirable option for viewers.
Just how big are FAST channel audiences? Multiple FAST platforms are now more prominent in the number of viewers compared to cable and satellite TV platforms in the U.S. Networks continue to fuel this growth with idle content in their libraries, putting that content to good use, earning revenue with the FAST model.
Many viewers have hit their limit on monthly content subscriptions, so FAST channels are a welcome way to fill their content gaps. The bottom line: FAST channels are experiencing faster user growth and overall consumption compared to paid subscription services.
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Email Address (function($) window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';(jQuery));var $mcj = jQuery.noConflict(true); Release Notes Tad 0.13.0 - Oct. 17, 2023 New Features / Bug Fixes