Sonali Cable is a 2014 Indian Hindi-language comedy drama film directed by Charudutt Acharya and produced by Ramesh Sippy and Rohan Sippy.[1] The script, penned by Acharya himself, was one of the eight scripts selected for Mumbai Mantra-Sundance Institute Screenwriters Lab 2012, chosen through an evaluation process of submissions from around the world, including the United States, United Kingdom, Italy, France and Germany.[2] Newcomer, Rhea Chakraborty, has been hired to play a pivotal role.[3] Ali Fazal is paired opposite Rhea while Raghav Juyal makes his acting debut with this film.[4] The film was released on 17 October 2014.[5][6]
Sonali Cable is like a 'David versus Goliath' story, in the thick of the cable internet turf war in Mumbai. At last Sonali wins the war by spying on the corruptions of the people who worked against her. Later Sonali starts an internet cable shop in the name of her brother Sadda. Raghu joins her in the shop and in her life.
Sonali Cable starts off as an intriguing story but disconnects itself from the point of the film incredibly fast, says Raja Sen.
Somewhere on paper, Sonali Cable might have been a solid idea.
The basic concept -- of an enterprising girl selling broadband Internet connections, making sure her customers are ever loyal and never offline -- is both naturally intriguing and certainly timely, like an updated version of The Ronnie Screwvala Origin Story.
But unlike the UTV founder's amazing tale, that of providing cable TV connections with illegal but curated content, here Sonali is already up and running with three thousand connections under her belt.
But hark, a Reliance-like megacorporation is ruthlessly shutting down these neighbourhood cable-guys. It's a classic David and Goliath showdown.
Except it isn't.
Sonali Cable disconnects itself from the point of the film incredibly fast, littering itself with one-note characters stuck in cinematic cliches.
Leading lady Rhea Chakraborty (who we last saw in the very amusing Mere Dad Ki Maruti is suitably bright and cheerful, and while she throws out Marathi phrases with much glee, her Hindi the rest of the time is as Delhi as it gets, free of any Maharashtrian strains.
But the girl, I assure you, is the good part.
She has a few good moments, a few fine lines. The rest of the film -- made by debutant Charudutt Acharya -- is almost entirely disappointing, nosediving into maudlin drama in the second half to the point where the dramatic climax just sounds laughable.
The film's first jarring note is hit by Anupam Kher, playing the evil magnate and hamming it up so dreadfully the film immediately becomes a cartoon.
Then there's Sonali's right-hand-kid, a freshly plucked version of Vivek Mushran who ends up unbearably annoying.
Add to that a mix of drunken fathers, evil politicians, wicked mothers, goondas, friendly Sikh grandparents, and snivelling necktie-wearers (who are, for some reason, awestruck by the mention of Phoenix University).
The very point of the film, of David and Goliath, of an entrepreneurial young lady who takes on a capitalist dictator, is lost in this unnecessary drivel.
This could well have been a film like Band Baajaa Baaraat or Rocket Singh, films where we saw the lead characters innovate against the odds and do something their bigger rivals couldn't.
That jugaadu ingenuity made us respect the characters.
Here, the closest thing to a hero just nods his head reproachfully while things go from bad to catastrophic.
It is refreshing, of course, to have the girl in the driving seat, pushing the action forward.
I just wish Sonali had been given more to actually do rather than rely on every 'good' person in the film to show up for the climax and lend their (very insignificant) hands.
One of the reasons I walked in hoping this'd be a great film was because I have a broadband-guy at home, not any of the usual big service providers, and he does a bang-up job. With customised service, help whenever I need it, and a fair bit of out-of-the-box (or out-of-the-router) thinking whenever he needs it.
He finds out just what his clients wants and tailors the plans so intuitively that the big boys, looking only at each other's numbers, can never measure up.
He does, of course, play as fast and loose with the truth as the situation demands, but there is something to be said for his unflappability.
Is he worth a movie? Hell yeah.
Just a better one.
Rediff Rating:
Stuck beneath this insipid and shallow film is a great idea. Through the example of a local cable operator fighting off threats from a shiny big business with a multi-crore marketing budget, Sonali Cable touches on a modern capitalist reality. The gobbling up of small business by big companies is conveyed by juxtaposing a run-down one-room cable business with a chrome-and-glass high-rise.
Anupam Kher is a parody as a khakra-eating megalomaniac and head of a conglomerate, Shining, spreading its tentacles into every consumer service, including prepackaged khakra. His nemesis is the ambitious, dedicated and burdened Sonali Tandel, lassoing cables across terraces and fixing error messages in a flash. But in order to surmount the threat from Shining, she has to take on local politicians and goons, face gunmen and resort to hacking, delivering a preachy speech and invoking her traumatic childhood when she was abandoned by her mother.
David Dobkin directs this mystery about a successful lawyer, played by Robert Downey Jr, who returns to his hometown for the funeral of his mother and discovers that his father, a judge, could be a murderer. While on his journey to find the truth, he reconnects with his roots.
Imagine your friendly neighbourhood cablewallah, self-confessedly driven by pluck to survive the big bad city; never needed college education for a living. Runs a neat little bandwidth business too, with a band of dedicated local boys.
Now imagine the cablewallah is actually cablewaali. The name is Sonali, which explains the title of the film, and she is a girl from the ghetto doing brisk business catering to a thriving mohalla somewhere in Mumbai.
Sonali Cable draws its USP wholly from the fact that it does a gender reversal on a calling we normally associate with men. The Cable Girl as a character would seem like a brainwave. It twists the standard David-versus-Goliath formula which the scripts banks on, and which Bollywood has been hawking forever.
Plus, look at the packaging option it leaves on the posters. The satchel of tools looks sexier on Rhea Chakraborty than it ever did on Jim Carrey in The Cable Guy. That's quite an appetiser for a dishy deal. Dish antenna ditties need to be pitched with the right wavelength too, for a quick audience connect. Sonali Cable had its groundwork right. Too bad, it literally loses signal at the narrative stage. Debutant writer-director Charu Dutt Acharya seems confident that an unusual protagonist is enough to score a hit. He obviously overlooked the fact that unusual characters need the support of solid writing, too.
Acharya's Sonali is a spunky cablewaali. If Rhea, Bollywood's one-film-old latest import from the southern screen, needed an authorbacked relaunch, she cannot complain of runtime shortage in this screenplay. The self-made Sonali is a marked departure from her rather filmi debut in Mere Dad Ki Maruti last year. Rhea had the scope to shine with this role. She tries earnestly. Too earnestly in fact, to leave an impression.
Sonali's business, aided by the local MLA, is on cruise mode with help from her foreign-returned loverboy (Ali Fazal, who seems to be turning an expert at playing the chief male prop in heroine-oriented flicks). Then, problem arises. A communications giant (Anupam Kher) threatens to wipe her out of business. Sonali and gang decide to fight rather than give up.
The film ends up a clumsy attempt at entertaining, almost like those pirated prints of brand new releases that local cablewallahs would often telecast on the sly in a bid to retain subscriber base.Published By: AtMigration Published On: Oct 18, 2014--- ENDS ---
The premise, even if dated, is real enough. But what starts off as a light-hearted, slice-of-life comedy, soon becomes tremendously self-serious, and, eventually, outrageous: hitmen on bikes to take out a local cable supplier. Really?
Movie Review: Sonali Cable fails to impress despite a good script