Hotstar Download |WORK| Free Live Cricket
Yasmine Cafasso
From watching cricket matches outside television showrooms in 2011 to today, where over 4 crore (40 million) viewers watch live sports concurrently on Disney+ Hotstar, the journey has been nothing short of remarkable. Let's take a closer look at the magic that powers this incredible live world cup streaming experience.
The team behind Disney+ Hotstar has built a robust backend using Amazon Web Services (AWS) for hosting and Akamai as their Content Delivery Network (CDN) partner. This ensures the foundation is solid and reliable.
This is just the tip of the iceberg! The incredible technology and infrastructure behind Disney+ Hotstar's live world cup streaming are a testament to the magic that makes your viewing experience seamless and enjoyable. ??#DisneyPlusHotstar #LiveStreamingMagic #TechnologyBehindTheScenes
Driving brand preference and purchase intent at scale can be a task for BFSI brands. Backed with excellent brand advocacy, it takes consistent efforts over time to develop positive sentiments for the offerings. For ICICI Prudential Mutual Fund, live cricket on Disney+ Hotstar proved an excellent tool to help with the endeavour.
ICICI Prudential Mutual Fund partnered with Disney+ Hotstar for multiple cricket tournaments, including India Bilaterals, IPL 2022, and the T20 World Cup 2022. It helped the brand drive high visibility, awareness, preference and purchase intent at scale for its offerings amongst urban, affluent male audiences aged between 25 and 40 years.
Targeting the NCCS A & ConnectedTV (CTV) audiences, the campaign message was delivered through video Midrolls Ads & Display Squeeze Ups. The continuous, sustained presence on various cricket formats facilitated the brand in educating its target audiences about its offerings and their benefits. It helped the brand achieve top-of-mind recall among the target audiences.
To ensure high resonance, ICICI Prudential Mutual Fund crafted its creative communication to encapsulate the cricket fever. In a product-centric ad, the narrative drew parallels between the success one can achieve through a balanced performance on the field to mindfully investing through Balanced Advantage Funds.
This achievement by the platform represents the highest peak concurrency number achieved across all formats of cricket. These new numbers broke the streaming platform's own recent concurrency record of 3.5 crore viewers, which was created during the India Vs Pakistan match earlier in this tournament.