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Web Development & CMSEcommerce Development
Web designing is the creation of websites and pages to reflect a company’s brand and information and ensure a user-friendly experience. Appearance and design are incorporated as vital elements whether you’re designing a website, mobile app or maintaining content on a web page. You can learn web designing to create a site for your own business or become a professional web designer creating sites for clients. In this article, we explain what web designing is as well as common elements and uses.
What do web designers do?Web design identifies the goals of a website or webpage and promotes accessibility for all potential users. This process involves organizing content and images across a series of pages, integrating applications and other interactive elements.
What are the elements of web design?The web design process allows designers to adjust to any preferences and provide effective solutions. There are many standard components of every web design, including:
The layout of the website is how the material is displayed on a page. Choosing the layout is an essential task for the designer. It should be simple, intuitive and accessible. Web designers can use blank areas called white spaces to organize the elements of the site with grid-based designs to keep them in order.
Designers can create specialized layouts for desktop screens and mobile devices. Mobile-friendly websites are a necessity because many visitors access websites on their cellphones or tablets. To ensure a website is ready for mobile visitors, the designer can use a responsive template that adapts to different screen sizes or a mobile-only look that will activate when a non-desktop device connects to the website. A consistent layout between supports contributes to the visitors’ trust.
ImagesImages are illustrations, graphics, photographs, icons and others used to provide supplementary information to the text. To create the effect desired, designers can pick images that complement each other and the brand that the website represents.
Visual hierarchyVisual hierarchy is the order in which the user will process the information on the site. The designer creates it by applying a visual pattern to the website. The visual pattern is the way the design directs visitors’ eyes and behaviors. For example, F-Patterns or Z-Patterns emphasize the top horizontal section of your site, where most designers place navigation and the brand’s logo and sometimes a search box. These are elements that inspire user interaction and brand recognition.
Color schemeThe color scheme is a combination of colors that is in harmony with the brand and industry it represents. To achieve this, they will pick a dominant color and a few others to create a palette. A color palette can be monochromatic (different shades of the same color), analogous (colors close to each other) or complimentary. Designers also account for what colors users are more likely to be attracted to.
TypographyThe typography is the style or font of the written content. Web designers pick one or a combination that is attractive and easy to read. To make the best choice, they should choose a font that corresponds to the target audience. Some sites may be better in serif fonts while others can use non-serif fonts, depending on the site’s industry, purpose and typical user.