MTV, Both Sleazy and Sour
By L. Brent Bozell ·
Saturday, December 10, 2011
Once upon a time, women were considered the "fairer sex," the
"better half." Stewardesses were talented and beautiful. Wives were
softer and gentler. Men fought for their honor. Feminism crushed all of
that.
It is a testimony to their movement that in today's post-feminist
entertainment media, part of what makes television so corrosive and sour
is just how piggish the women have become.
The latest study from the Parents Television Council drives this
concept home by going to the ugly center of pop culture: MTV "reality"
programming. After studying entire seasons of four MTV shows, the PTC
concludes: "Females talked about sex acts more than men, talked about
sex more graphically than men, mentioned sexual body parts more than
men, and talked about intercourse and preliminaries to intercourse more
than men."
Translation: TVs women are society's truck drivers. That doesn't
sound like "reality." It sounds carefully cartooned to attract viewers.
Sadly, it follows that PTC found that on MTV male cast members
referred to females as "cool" and viewed them more favorably when women
displayed characteristics attributed to men (not wanting to linger after
sex, not viewing sex as any proof of commitment, not requiring romance
prior to sex and indifference to cheating).
But that emotionally arid and recklessly lascivious behavior
naturally also leads to demeaning remarks. On "Jersey Shore," Mike "The
Situation" sneers, "Deena calls herself 'The Holiday.' I like to call
her 'The Holiday Inn.'"
After reviewing the ratings data, PTC picked the four most popular
programs in 2011 on cable among the 12 to 17 demographic, which included
that detestable sleazefest "Jersey Shore." Analysts also viewed "The
Real World," "Teen Mom," and "16 and Pregnant."
The PTCs critics in the press have mocked the idea that anyone would
need to study "Jersey Shore" to find it sleazy. The New York Daily News
joked, "In equally shocking news, bananas were found at the Chiquita
factory." But what's new in this study is that not only do the men speak
badly of the women on these shows, but also the
women speak badly of each other and of themselves.
The overarching purpose for the study was to explore what messages
young viewers are receiving through "reality" television. What they're
getting isn't just non-stop scenes of drinking and premarital sex, but
an overwhelming dose of insulting negativity. The top three derogatory
terms for women were the B-word, "stupid" and "dirty." Those often came
attached with profanities. Females were the recipients of an F-word or
S-word 662 times, or on average, once every 4 minutes and 10 seconds.
While terms men used for each other were often viewed as
complimentary -- big man, dawg, superhero, MacGyver, winner. Women used
far more degrading language when talking about other females -- rodent,
skank, slut, ho and much worse.
In a PTC video accompanying the study, web surfers can view the
poisonous princesses of MTV refer to one another as "trash bags," "the
furniture," and one woman sneering at another woman is a "dirty
Chihuahua" whom she wants to "smack to the side." Only 24 percent of
what females said about themselves was positive.
The PTC also verified (yet again) that all this sex and sex chatter
has nothing resembling caution in it. Although 88 percent of the sexual
dialogue between men and women across all the shows focused on
intercourse and its preludes, the topics of virginity (0.2 percent),
contraceptives (1.4 percent) and sexually transmitted diseases (2
percent) were barely mentioned on these programs. MTV can't even live up
to its own "safe sex" ideology.
MTV doesn't make these shows to expose "reality" or be educational.
They're quite anti-educational, glamorizing stupidity and paving a way
to fame through anti-social behavior. They're attracting school-age
viewers by the millions by highlighting the most demeaning and crass
behavior they can capture on camera.
In an interview with GQ magazine, "Jersey Shore" star Snooki Polizzi
lamented that the show leaves a lot of "reality" out of its
eyeball-dragging mess every week. "I wouldn't show as much drinking and
partying. I would show more of us chilling out and having a good time,
which they don't show," she complained. "We don't even drink those
nights, but we laugh all night. They don't show anything but us drinking
and hooking up."
This is not to say MTV would end up with C-SPAN if they manufactured
this pap with a little more civility. But the network's callous
distortions of "reality" are twisting the minds of young people into
avoiding manners, romance, commitment, decency, modesty and empathy.
They're teaching our children to become mean-spirited, backstabbing,
bed-hopping villains. This Chiquita factory needs to be denounced for
putting rot in the bananas.
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