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Sandra Grady
SAN DIEGO, April 17, 2024 / PRNewswire/ - Sony Electronics Inc. today announced its 2024 BRAVIA TV lineup and the redefining of BRAVIA as a brand that provides the ultimate home cinema experience. As part of the new BRAVIA line-up, Sony will release four new TV models, with BRAVIA 9 as the flagship capable of extraordinary peak brightness, deep blacks, and expanded contrast. The new lineup also includes the BRAVIA 9 Flagship Mini LED, BRAVIA 8 OLED, BRAVIA 7 Mini LED, and BRAVIA 3 LED with select models being available for pre-order now in the U.S. and available soon in Canada. In addition, Sony announced today the BRAVIA Theater home audio product lineup made for seamless integration to experience the full audiovisual richness of any content at home.
BRAVIA is designed to enhance the authenticity of cinematic content, delivering impressive picture and sound at home as the filmmakers intended. By unifying TVs, soundbars, and other home audio technologies under the single brand, BRAVIA, Sony aims for customers to have a simplified home theater setup to enjoy the ultimate cinematic experience of immersive picture and sound. The matching features and design of BRAVIA TVs and BRAVIA Theater home audio products make it easier for consumers to choose their ideal combination of products to complete their home theater.
BRAVIA TVs are equipped with Studio Calibrated Pictures modes aimed to reproduce the image quality intended by filmmakers on your TV at home. In addition to the existing Netflix Adaptive Calibrated Mode and SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE),3, 4 Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series, and for the first time, live sports. 3, 5
In cinemas, speakers are usually located behind the screen, which has numerous small holes for sound to pass through allowing the dialogue you hear to sound like it is coming from the correct position of the image projected on screen. Select BRAVIA TVs and BRAVIA Theater products feature Acoustic Center Sync,8 which mimics the cinema experience by fusing the sound of the TV's speakers and the soundbar seamlessly, elevating the audio and dialogue to precisely match the action on screen.
Studio calibrated picture: Get picture quality just as the creators intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE (formerly BRAVIA CORE).3, 4, 5
Sony has set forth an environmental plan called Road to Zero, which aims to achieve zero environmental impact through its business activities and product life cycles by 2050. To contribute to this vision, Sony will pursue innovations for its BRAVIA products that provide the best viewing experience with high picture and sound quality and a premium design all the while contributing to reducing its environmental impact.
BRAVIA 9 and BRAVIA 7 use Sony's proprietary Mini LED processing technology to automatically optimize each scene to achieve both high brightness and low-power consumption. In addition, the newly evolved Eco Dashboard allows users to easily set and manage various energy saving settings of BRAVIA TVs all at once. Users can check the amount of power used and tips for saving energy18.
To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use.
Sony aims to contribute to an inclusive society through its business by increasing accessibility to enable those with diverse needs to utilize its products. BRAVIA develops products with accessibility in mind so that all customers can enjoy the movie experience.
The Talkback screen reader function allows users to check program listings and set up your TV without looking at the screen. It also can enlarge text and display it on the screen. Additionally, the tactile dots on the HDMI and S-Center terminals of BRAVIA TV match those found on the BRAVIA Theater products to simplify the process of locating and connecting ports for a smooth setup experience.
Color inversion makes it possible to invert the brightness of colors so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background color, users can use color inversion to change the background color.
Voice commands can be used to operate the BRAVIA TV, such as turning the power on/off and adjusting the volume. BRAVIA TVs are also equipped with shortcut commands that allow users to quickly and easily turn on/off accessibility features, allowing both those who require them and those who do not to use the same TV set without stress.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision to "continue to deliver Kando and Anshin* to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: www.sony.net.
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