Addison-wesley Professional Publisher

[Mickie Bottiglieri]

CiscoPress is a publishing alliance between Cisco Systems (NASDAQ: CSCO) and the Pearson Education division of Pearson plc (NYSE: PSO). Established in 1996, Cisco Press has published more than 400 technology titles and distributed more than 3 million products to support Cisco networking professionals and students.

Cisco Press is the Cisco Systems authorized book publisher of Cisco networking technology, Cisco certification self-study, and Cisco Networking Academy Program materials. Leading authorities from Cisco Systems and other industry innovators write and contribute to the various titles and series that make up the Cisco Press product family. Products from Cisco Press are part of a recommended learning path from Cisco Systems that combines instructor-led training with hands-on instruction, e-learning, and self-study.

From basics such as IP and routing fundamentals to advanced network design and architecture, or from task-specific areas such as configuring a Cisco network to goal-specific areas like CCIE certification preparation, these books cover a wide range of networking and Cisco certification topics for all user levels.

Cisco Press has also partnered with Cisco Systems to develop special products for the Cisco Networking Academy Program. These books and software products are developed to enhance the online and instructor-led curriculum of the Networking Academies. This program is teaching students in more than 160 countries the foundations of building and maintaining Cisco networks.

A division of Pearson Education, the IT Professional Publishing group represents the publishing industry's leading imprints for authoritative and cutting edge technical and professional information. The group includes the publishing imprints of Addison-Wesley, Cisco Press, Peachpit Press, Prentice Hall Professional, Que, and Sams.

Cisco Systems, Inc. is the worldwide leader in networking for the Internet. Cisco's Internet Protocol-based (IP) networking solutions are the foundation of the Internet and most corporate, education, and government networks around the world.

Cisco creates leading products and key technologies to make the Internet more useful and dynamic. These technologies include: advanced routing and switching, voice and video over IP, optical networking, wireless, storage networking, security, broadband, and content networking.

As a publisher, you need to understand publishing law. If your publishing responsibility is new author/book acquisitions, a working knowledge of book contracts is essential to your success. To provide you with a working knowledge of publishing law and book contracts, I recommend seven books I have found valuable. Each of these books should be part of your professional publishing library. I have read and evaluated each book. I share my evaluations with you. Since publishing law is dynamic and some aspects of publishing law vary from state to state, these books are not a substitute for consulting a qualified intellectual property/publishing lawyer. However, these publications will prepare you to meet with your lawyer and may save you money on lawyer's fees. Many of the books I recommend are written for the author rather than the publisher. These "pro-author" books are excellent resources for publishers too. Read them with the understanding that the books have the author's interests in mind.

Don't let the publication date fool you; this book is still vital and contemporary. The author is an agent with an understandable pro-author bias. This is a gem packed with valuable information for publishers as each and every book clause is minutely analyzed for implications for both author and publisher. It also discusses contracts for professional, technical, and educational books in addition to trade contracts. (Writer's Digest Books - 800/289-0963)

Publisher Crawford, who is a lawyer, has compiled a treasure trove of contracts not only for authors but also contracts a publisher can use with book designers, printers, sales representatives, book distributors, etc.Crawford provides commentary on each legal form and sound practical advice. The book has some pro-author bias. This outstanding resource belongs in your library! Highly recommended. (Allworth - 800/247-6553 or 212-777-8395)

Every publisher should have one authoritative book on copyright and this is the one! Attorney Fishman discusses every conceivable aspect of copyright.All of the necessary copyright forms are included with advice on completing copyright paperwork. Fishman writes from the perspective of the copyright owner, which should be the publisher. Highly recommended. (Nolo Press - 800/992-6656 or 510-549-1976)

Kirsch, an attorney, provides 96 pages on book contracts. He discusses everything about the subject and more. Possible, important legal implications are discussed.Kirsch views the contract from the perspective of both author and publisher. There's a heavy emphasis on subsidiary rights and trade book contracts, which reflects the author's location-Los Angeles and Hollywood. The Kirsch book is an outstanding survey of publishing law. Like the Fishman book, the Kirsch book is a must for your publishing library. Highly recommended. (Acrobat Books - 310/578-1055)

Levine, Mark

Negotiating a Book Contract: A Guide for Authors, Agents and Lawyers, Third Edition

Wakefield, Rhode Island, Moyer Bell, 1988.This excellent little book has a pro-author bias with an adversarial edge against the publisher. If you deal regularly with agents and lawyers representing authors, you will gain many insights as to what the other party is thinking as you negotiate. (Moyer Bell - 401/789-0741)

My book provides an overview of the book-author acquisition process with an emphasis on the how-to. It utilizes my experience as a publisher who has actually acquired and published books. This is a companion volume for Book Publishing Contracts, another one of my books. (McHugh Consulting - 414/351-3056)

As you may have gathered, a pro-author bias dominates this book. It contains 39 pages on book contracts. This guide provides valuable insights into the author's perspective on contracts and a wide variety of publishing matters. (Distributed by Writer's Digest Books, 800/289-0963)

About the Independent Book Publishers Association

IBPA's MISSION is to lead and serve the independent publishing community through advocacy, education, and tools for success. To this end, we provide a wealth of educational offerings, cooperative marketing programs, networking opportunities, an annual conference and award program, and much more to help independent publishers succeed in the business of publishing. If you're an independent publisher, please consider joining IBPA!

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In a world shaped by an increasingly knowledge-based economy, there is a ravenous appetite for education in both the developed and developing worlds. Governments, corporations, and individuals see education as the path to self-determination and prosperity and they are willing to invest more than ever in it. As the world’s leading education company, we work with authors and educators to play our role in educating all ages in all parts of the world.

We are the leading US school* (kindergarten to 12th grade) publisher, with a comprehensive range of textbooks, supplementary, and electronic education programmes. Our premier elementary (www.scottforesman.com) and secondary imprints (www.phschool.com) publish some of the very best school programmes covering subjects such as reading, literature, math, science and social studies. We are a leading publisher of online assessment and digital courseware through the Computer Curriculum Corporation (www.ccclearn.com), the Waterford Early Reading Programme and the KnowZone (www.kz.com). We also publish supplementary teaching aids for both elementary (www.pearsonlearning.com) and secondary schools (www.globefearon.com) and teacher-written activity books (www.phdirect.com).

We are by far the leading higher education publisher in the US, with imprints such as Addison Wesley Longman (www.awl.com), Allyn & Bacon (www.abacon.com) and Prentice Hall (www.prenhall.com). Over 1,000 of our college textbooks have an interactive companion website (such as www.abacon.com/albanese) with online study guides designed to reinforce text concepts, and chat rooms and bulletin boards to facilitate interaction and communication between students and faculty. An increasing number of our programmes are delivered through online course management systems that provide a powerful set of easy-to-use tools that allow professors to create sophisticated web-based courses (such as webct.prenhall.com/audesirk/topics/animation/an–lib.html).

Our professional and technology group publishes over 1,000 computer and technology titles a year (our imprints include Macmillan USA, Que, Sams, Prentice Hall, Cisco Press, Adobe Press, New Riders, Peachpit and Addison Wesley) complemented by an online presence (www.informit.com), which aims to be the leading vertical portal for accomplished and aspiring IT professionals.

More people learn English as a second language with our programmes (www.longman-elt.com) than those of any other publisher. We are also a leading publisher of indigenous works in the school, university and professional markets in countries all over the world.

FT Knowledge (www.ftknowledge.com) is one of the world’s leading providers of business education and management development. We specialise in providing learning and development that is highly relevant to the needs of businesses and the people that work within them.

Pearson Education, formed in November 1998 through the acquisition of the Simon & Schuster education business and its merger with Addison Wesley Longman (AWL), performed very strongly in its first full year of operation. Sales increased to 1.72bn, an underlying increase of 9.4% on pro forma sales in 1998.

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