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THE WHAT, WHY, & HOW of logo design.To the aspiring logo designer in need of one cohesive source on every aspect of the logo design process. How to Design a Logo takes brand identity designers on a step-by-step process of how to come up with solid logo concepts and how to present them to their clients. To succeed as a logo & identity designer, you need to master and understand what goes into the entire design project, understanding brands and aligning their goals perfectly with design; from generating client leads to sending the suitable proposal, getting paid the right fees, and at the right time, using strategy-based briefs and coming up with the proper creative direction, generating logo design ideas, building a cohesive identity system, creating a solid presentation for your client and your portfolio. You can then put all of that together into a unified brand guideline for the entire visual and strategic branding system. Ideal for designers, creatives, students,