[PDF] DOWNLOAD Seven Layers of Social Media Analytics Mining Business Insights from Social Media Text Actions Networks Hyperlinks Apps Search Engine and Location Data (Download E B O O K ^)
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**Download Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data Full Edition,Full Version,Full Book**
by Gohar F. Khan
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[PDF] Download [PDF] DOWNLOAD Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data (Download E B O O K ^) Ebook | READ ONLINE Download [PDF] DOWNLOAD Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data (Download E B O O K ^) read ebook online PDF EPUB KINDLE Download [PDF] DOWNLOAD Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data (Download E B O O K ^) PDF - KINDLE - EPUB - MOBI - AUDIOBOOK
Author:GoharF.Khan
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Thebookoffersconcepts,tools,tutorials,andcasestudiesthatbusinessmanagersneedtoextractandanalyzethesevenlayersofsocialmediadata,includingtext,actions,networks,apps,hyperlinks,searchengines,andlocationlayers.Socialmediaanalyticsisaboutconvertingunstructuredsocialmediadataintomeaningfulbusinessinsights.Bytheendofthisbook,youwillhavemasteredtheconcepts,techniques,andtoolsusedtoextractbusinessinsightsfromsocialmediathathelpincreasebrandloyalty,generateleads,drivetraffic,andultimatelymakegoodbusinessdecisions.Hereishowthebookisstructured.Chapter1:thischaptersetsthethemeforrestofthebookandintroducessevenlayersofsocialmediaanalytics,discussesthetypicalstepsneededtocarryouttheanalytics,challengesandtoolsofsocialmediaanalyticsarediscussed.Chapter2:Chapter2brieflydiscussesfundamentalsocialmediatechnologies,theirproperties,andmainstreamsocialmediatools,including,blogs,wikis,socialnetworksites,contentcommunities,andfolksonomies.Chapter3:ThischapterisdedicatedtoTextAnalytics,thefirstlayerofsocialmediaanalytics.Avarietyoftextualelementsofsocialmediaisdiscussedalongwiththestepsneededtocarryouttextanalytics,itspurpose,andthetoolsoftextanalytics.Thechapteralsoincludesastep-by-stepguideonanalyzingsocialmediatext(e.g.,tweetsandcomments)usingSemantriaforExcel.Chapter4:Chapter4dealswithnetworkanalyticsandseekstoidentifyinfluentialnodes(e.g.,peopleandorganizations)andtheirpositioninthenetwork.Socialmedianetworks,forexample,FacebookfriendshipnetworkandTwitterFollowernetwork,andYouTubecommenter’snetworksarediscussed.Thechapteralsoincludesacasestudyandastep-by-steptutorialonNodeXLforanalyzingsocialmedianetworks.Chapter5:Chapter5decomposesthesecondlayerofsocialmediaanalyticsi.e.,theActionAnalytics.Thechapterexplainsextracting,analyzing,andinterpretingtheactionperformedbysocialmediauserssuchas,likes,dislikes,shares,mentions,andendorsement.Thechapteralsoincludesacaseandastep-by-steptutorialonHootsuiteanalyticaltoolisprovided.Chapter6:Chapters6dealswithmobileanalyticsissues.Apracticaltutorialonanalyzingandunderstandingin-apppurchases,customerengagement,anddemographicsareincludedinthechapter.ApracticaltutorialonCountlyappsanalyticstoolandarealworldcasestudyisalsoincludedaspartofthechapter.Chapter7:Hyperlinksanalyticsisdiscussedinchapter7.Socialmediatrafficiscarriedoutthroughthehyperlinksembeddedwithinit,thushyperlinkanalysis(e.g.,in-linksandout-links)canreveal,forexample,internettrafficpatternsandsourcesoftheincomingoroutgoingtraffictoandfromasource.Arealworldcasestudyandstep-by-stepguidelinesonhyperlinksanalyticsusingVOSONisalsoincluded.Chapter8:Chapter8outlinestoolsandtechniquestomineandmapthelocationofsocialmediausers,contents,anddata.Arealworldcaseonminingmobilephonedataandastep-by-stepguideongeo-mappingyourtabularbusinessdatausingGoogleFusionTableisalsoprovided.Chapter9:Thischapterfocusonresearchengineanalyticsincludingtrendsanalysis,keywordmonitoring,andadvertisementspendingstatistics.Practicalstep-by-stepguidelinesareprovidedusingGoogleTrendstoanalyzesearchenginedata.Chapter10:Chapter10discussesstrategiesandtechniquestoalignedsocialmediaanalyticswithbusinessgoals.Socialmediarisksmanagementisalsodiscussed.
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