[READ [ePUB]] Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More) Writen By Michael A. Cusumano in Eng
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By : Michael A. Cusumano
Book Synopsis :
As we continue in an era of simultaneous innovation and commoditization, enabled by digital technologies, managers around the world are asking themselves how can we both adapt to rapid changes in technology and markets, and still make enough money to survive--and thrive?To provide answers to these important and urgent questions, MIT Sloan School of Management Professor Michael Cusumano draws on nearly 30 years of research into the practices of global corporations that have been acknowledged leaders and benchmark setters--including Apple, Intel, Google, Microsoft, Toyota, Sony, Panasonic, and others in a range of high-technology, services, and manufacturing industries. These companies have also encountered major challenges in their businesses or disruptions to their core technologies.If we look deeply enough, he contends, we can see the ideas that underpin the management practices that make for great companies, and drive their strategic evolution and innovation capabilities.From his .
Book Detail :
Tittle : Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)
Author : Michael A. Cusumano
Pages : 400 pages
Publisher : Oxford University Press, USA
Language :
ISBN-10 : 019921896X
ISBN-13 : 9780199218967
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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