Dear Kumar Ardhnarishwar,
How are you ? Greetings from Shemrock & Shemford Schools -Chhota Bheem's Favourite School Chain ! Hope you have received our School franchise proposal and spoken to my manager for Bihar on hopen your dream SHEMROCK School in Patna. If you have any clarifications on the same - do let me know and I shall personally ensure someone speaks to you about the same.
Wanted to share that this month's Franchise India Magazine had my quotes in their article on "Women in Franchising".
You can see my quotes in the article by clicking HERE >>
We are seeing these days that with increasing, affluence and increasing awareness of the need for good education means that the market for quality education is going to grow. However keep in mind that as the market grows there will be more people apart from you who will be opening schools in Patna. So in order to survive competition- you should partner with the brand who will offer you the best curriculum and support.
For example -if you are taking part in a Car Race - would a choose the Cheapest offer and jump into the Maruti 800 (others) or pay a little more and choose the BMW (us!) ?
I have noticed desperate fly by night operators offering schemes like - no franchise fee or no royalties …. Nothing comes for free..the same players have found hidden ways to make money- e.g. you have to purchase overpriced goods, school step supplies, books, uniforms from them only, after 2-3 years you have a renewal fee…so in such cases the entrepreneurs find out much later how they were duped and then call us to convert to our brand. We have had a number of cases from other brands convert to our schools !
By then we had signed our franchise with someone else and it was too late…it is said
A wrong decision takes a few seconds to make, and for some, a lifetime to put right.
By offering an unmatched curriculum, being selective in our choice of franchisees, offering the largest territories in the industry to each of our franchisees &having one of the lowest royalty rates in the industry all combined with 360 degree support- has meant that for for over 22 years our franchisees have continued to do well in over 400 locations in India & Nepal. So it would be no surprise for you to know that today we are one of the country’s most awarded school network !
So when people ask me the mantra of our success - I say its very simple !
1. Offer Umatched support- We do nothing else but School Franchising with 100% focus. This is not our side business - it is what we work, eat, sleep !
Got this mail yesterday from one of my team members
Dear Sir,
Greetings!
This is just for your reference, the extent of support, the branches are expecting from us.
Thank You,
- -
Warm regards
Renu Jain
Asst.Manager-Training & Support
Sent: Friday, September 12, 2014 9:57 AM
To: Shem Support
Subject:
Dear Renu Mam
Please mail us forecast for (City name) on 14th September.....
Regards”
Ps: We DID send them the forecast ! :-)
2. Have the best Academic R&D department in the Industry- The benefit of joining a brand owned by educationists is that the curriculum will undoubtedly be the MUCH MUCH better than businessmen who hire academics which come and go resulting in complete disruption of the academics - which form the backbone of any school system.
3. Offer Large territories to each school - We do not like to grow in numbers at the cost of our existing branches. By not opening branches closeby we compromise on the number of branches but each branch does well resulting in happy franchisees who are happy to pay.
4. Charge Low royalties : By have a model with one of the lowest royalties in the industry we ensure that we leave money for the franchisees. I have seen proposals of others who quote twice the royalties we charge and offer virtually nothing once the franchise is signed ! They have 2 reasons for the same
a.) So they can bargain and keep the franchisee feel that he got a good deal (which he did not and realizes later!)
b) Maximize royalties from each school
By offering low royalties we are not being foolish- it is just that by not extracting maximum money from our franchisees we keep them satisfied and as a result they recommend us to their friends, or they take up another franchise.. We’ve all read the story of the Hen who lay the golden egg haven’t we ?! ..something similar!
As we open more and more branches the one time franchisee fees are increasing and available locations in Bihar are reducing ! So join hands with one of the most experienced School Franchise Chain in the industry by blocking your location in Patna before someone else.
So thats about it from my side for now... If you have any more questions or would like more information- do let me know and I shall ask my manager for Bihar to speak to you.Alternatively if you would like to visit us for a face-face meeting in Rohini, Delhi to see our setup - do let me know and we shall be more than happy to have you at our office. :-)
