Social Bookmarking Example
Elnora Heidrick
Links in social bookmarking sites are the starting point for discussion and knowledge-sharing. This makes social sites an excellent location for finding social media inspiration, earning backlinks and networking with potential influencers.
With social bookmarking, companies and social media marketing managers can find and save valuable content to add to their publishing schedule. This is an excellent way to simplify content curation and speed up social media growth. Most social bookmarking sites will also allow companies and business leaders to see which topics are most popular, most recent or attached to a specific issue.
Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness.
Pocket is a really nicely designed social bookmarking site. It comes with an app to Pocket stuff as you go, saving you returning to the site all the time. You can also search by interest to find interesting things.
Digg has changed a lot over the years. Previously it was more like Reddit where the front page was curated through the users of the site. Now this is done by editors, but it retains its bookmarking function.
Slashdot runs user-submitted news stories (with appropriate links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more. See submission guidelines for details.
Bookmarks can be public, private, or shared with specific groups. Social bookmarking sites can also be used like social search engines. You can search and browse to see popular and recently added web pages. Users can comment and vote for web pages they like, making it easy to see what articles are most valuable.
For marketers, social bookmarking offers another avenue to not only get out branded content, but discover trends, too. In addition to following threads, you can search by words or phrases, plugging in information most relevant to your brand.
For example, if your brand is in the wellness industry, you can use social bookmarking discussions to see what users are talking about in that space. Plus it gives an opportunity to interact with users who fit your target audience and publish content of your own.
While social bookmarking platforms are an excellent avenue to use to get the word out about your brand, spamming links is frowned upon. Going overboard can result in the platform penalizing you and losing credibility with your audience. Only share links when they are actually of use to your audience.
Pinterest is a social media network that operates like a social bookmarking site. You can create boards and save content (called pinning) to come back to later. For example, if you are getting married, you can have a Wedding Hair" board and save pins that you find for different hair styles.
A unique feature with Pinterest is that they collaborate directly with sellers, so you can buy the products you find directly through Pinterest. Users enjoy Pinterest because they can save content and ideas for parties, events, recipes and gifts.
With this platform marketers should take extra care not to spam links. Too much commercial or self-promo will result in being shadowbanned. Use Reddit the way regular members would and you shouldn't have any problems.
A unique feature of Pocket is that you can pick up right where you left off. It saves your place and brings you right to the section of the article you were reading before closing out. Additionally, articles are saved in Pocket even if the web page or article gets taken down. You will still have that article in your database.
Additionally, you can also follow people you know or coworkers so the articles they save show up on your feed. This is a great way for colleagues to share resources and see what coworkers recommend reading. With your profile, you can create collections to organize your saved posts by category.
You can publish on your websites and blogs, newsletters, and social media directly through Scoop.it. It will aggregate curated content for you across multiple WordPress blogs. Additionally, the private hubs allow employees to share articles privately. Scoop.it will also suggest content for you based on your previous interaction.
Medium is an online publishing platform and social bookmarking site where you can publish and save posts to read later. On Medium, you can favorite different topics, writers, and publications to personalize your feed. Below an article, you can clap for it (like favoriting it), and find out more about the author and organization associated with the piece.
Slashdot is similar to Reddit in that it is designed as a social news site. It features news stories on current events and industries including entertainment, science, and technology. Users can comment and save each story. Stories are tagged, so you can filter through and search for stories on a particular topic.
As a marketer, especially in social media, one of your duties is to curate content to share with your audience. People look to your brand for resources and expertise in your industry. With a social bookmarking site, you can save articles or resources you find online so you never run out of content to share with your audience. Social bookmarking saves time and gives you the ability to schedule content ahead of time.
For example, below is content I have curated on my personal Pinterest page for recipes. If any of my followers are looking for recipes (especially keto or low-carb), I have an entire board dedicated to curating content in that category.
Another way to use social bookmarking tools is to share content with your team. As a marketer, if you find an article about social media strategy, you can tag the content as Social Media" so your social media team can find it. Plus, if everyone on your team has access to the social bookmarking site, they can regularly check in to find the resources they need. This is helpful for employees to continue developing their career and also share things they learn with their colleagues.
Besides bookmarking articles on your own site, you can also use social bookmarking to link to articles or blog posts that mention your company. However, your social bookmarking profile should contain a variety of self-promotion versus unbranded content.
Besides sharing your own posts on your social bookmarking profile, you also want other people to bookmark your content. To make this easy for users, you can add social bookmarking buttons to your blog so readers can bookmark your content with the click of a button.
In the example below, writer Nicole Peeler drives traffic to her website through the content she creates on Medium. Below her post, she has her website, her Medium profile, and the organization profile linked. If users like her post, they can easily find out more information with the links below the article.
Search engines often list results from social bookmarking sites. When a site is bookmarked on a social bookmarking site, a link is made and indexed by search engines. This earns credibility with search engines. Content that is voted for and bookmarked a lot by users on social bookmarking sites tends to show up higher in search engine results.
Social bookmarking can help develop your team and keep your marketing skills sharp in an evolving industry. Plus, it can also be used as a strategy for your team to gain more traffic and credibility with Google.
Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents.[1][2] Many online bookmark management services have launched since 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging is a significant feature of social bookmarking systems, allowing users to organize their bookmarks and develop shared vocabularies known as folksonomies.
Unlike file sharing, social bookmarking does not save the resources themselves, merely bookmarks that reference them, i.e. a link to the bookmarked page. Descriptions may be added to these bookmarks in the form of metadata, so users may understand the content of the resource without first needing to download it for themselves. Such descriptions may be free text comments, votes in favor of or against its quality, or tags that collectively or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".[3]
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users. It also helps to promote your sites by networking with other social book markers and collaborating with each other.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.[4]
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