Mascot Design

[Consuela Ellett]

Mymascot design ideas will captivate your audience and give your company a unique edge. From playful animals to dynamic characters, I offer a range of creative concepts that will leave a lasting impression. Let a friendly mascots bring your brand to life and create a memorable connection with your customers.

A mascot design is a character (animal, object or person) designed to represent a collective, incorporated or not, with common identity and values. This field is between illustration and logo design.

A mascot logo is the iconic representation of a mascot in the form of a logo. All design principles of logo design applies, this field is closer to logo design than illustration.

Anything I create that is not used in your final design belongs to SOSFactory, for example, unapproved versions of your final design. Since I offer unlimited revisions (within reason) I try to avoid clients who request extra concepts that will be used for other projects.

My portfolio is my only marketing tool, so otherwise stated, I keep the right to display the outcome of any design order in the SOSFactory portfolio, blog or social profiles in order to promote my work.

Entrants must sign and return this agreement to participate in the Contest. Please complete the following PDF by printing, signing and then scanning the completed document or by using an electronic signature. The completed agreement should be uploaded below with your design.

Pick which template suit your endeavor. Style and edit it the way you want. You have what it takes to design your logo, from changing the hue to bending your name to create an emblem. Lastly, save and pay for your design at a reasonable price. You can now add your logo to any merch and business cards you want. Design your logo today and become a household name!

While we have been designing mascots for our clients for years, this time, we gained much more insight into building an entire marketing strategy around our mascot. In this article, we want to share what we learned, everything from the very basics to the advanced techniques that will help you create a perfect mascot for your brand.

For the brainstorming part, you can organize meetings with your team to generate ideas and build a compelling narrative around your mascot. Also, try to involve various departments and not just the design team, as diverse perspectives can lead to more innovative concepts.

During the brainstorming session, it can easily get overwhelming to decide the nitty gritty of designing a perfect mascot. So, instead, consider taking a step-by-step approach and begin with choosing the character type.

Now, grab a piece of paper and a pencil and start sketching some ideas, even if you believe your drawing skills are not top-notch. Just draw whatever kind of pictures or scenes you can imagine your mascot. This sketching phase is a creative playground where you can freely explore different design concepts and visual elements for your character.

You can experiment with various poses, expressions, and attire for your mascot. You can also create a storyboard that depicts how your mascot will react in various situations and contexts. This will help you visualize your mascot on various marketing materials and sales campaigns.

I lived with a Baylor mascot last year, and I spent a lot of time up close with the mascot heads for both Bruiser and Marigold before and after the Baylor United rebranding. While they both changed in their own ways, I have issues with the changes made to Marigold.

I believe this has to do with the change in her brow shape. Previously, she had a more uniform brow that was flat across both eyes, but the redesign has two more individually sculpted brows. When looking at her straight on, these new brows shape her eyes in a way that make her look worried and even a little uncomfortable.

Traditionally, mascots are associated with sports teams. But nowadays they are transforming into something different. Mascots, also called brand characters or spokescharacters, have become marketing tools for attracting attention online and differentiating you from the competition.

A mascot is a person, animal or object, used as a spokesperson of an organization or a product. Mascots are created in different poses and situations, wearing different outfits and accessories. They are often animated for video clips as well.

There is a second reason why you should choose a designer with experience in creating mascots for businesses. An experienced mascot designer would also be able to help you choose the poses and additional elements you will need.

My experience shows that people find it hard to imagine exactly what they can do with their mascot, even when they have a clear idea of what character they want. In most cases, they are not sure what poses they will need for content creation.

In these cases, my strategy is to separate the project into two parts: creating the initial design (creating the concept of the character and designing the initial pose), and once we have the character finished we move to the additional poses. Why does this help?

The second reason is that while we are working on the initial design, we discuss where they would like to use the mascot. Based on that information and some research of their competition, I create a visual strategy for the mascot with suggestions for additional poses and elements.

So I highly recommend creating a visual strategy for your mascot beforehand. Also, look for a designer who will be able to help you with the strategy because he or she might have some suggestions on creative ways to use your mascot. Also, some poses and elements are easier to create than others, so your designer can help you get the most of your mascot based on the budget you have.

Here is a character I have created for a travel insurance company. They wanted a Saint Bernard rescue dog wearing a vest and a barrel typical for rescue dogs. Sounds very specific, right? Well, it turned out that there are many things to be tested.

First, we had to find the right face for the dog. Saint Bernard dog evokes a specific image in your mind, right? However, as I found out, their faces can look quite different, especially when you create a cartoon character.

2D characters are flat 2-dimensional images. They are created with a graphics software like Photoshop or Illustrator. These characters can have shadows and textures that make them look like they are 3-dimensional, but they cannot be rotated. This means that when you need another pose, another drawing of the character should be created.

Raster images consist of a grid of pixels (squares). Every pixel encodes specific color. A bitmap character is just like a drawing on paper. The most popular file formats used for these images are JPG, JPEG, and PNG.

Vector images, on the other hand, are not pixel-based. The most used file formats are AI and SVG. Instead of pixels, vector graphics are based on mathematically defined simple geometric shapes and so they can be scaled up as much as you want. Also, the shapes they are built from can be moved and manipulated, which means that you can select and move or change objects from the image. These two advantages make vector graphics especially suitable for mascots.

Mascots are probably the most entertaining marketing tool. However, in order to be successful, you should choose the right mascot, develop the character and make it part of your branding and marketing strategies. Before you jump into the design process download our guide on how to create a mascot.

The Competition is organised by The Association of Banks in Singapore (ABS) to discover a mascot that will be the best visual symbol of the fight against scams and trigger mental association among members in Singapore households with the need to be vigilant against fraud, a focus on positively inculcating in children and youths the appropriate mindsets and actions to enjoy digital banking services and the wider digital ecosystem safely.

The Mascot will identify and unify anti scam education efforts to households by ABS and the banking sector, as with previous national mascots, for example, Teamy the Bee for the National Productivity Campaign and Singa the Lion for the National Courtesy Campaign.

The winning mascot design will be used by ABS and its member banks in various anti-scam programmes. It will be deployed in a variety of mediums, including animations, marketing collaterals (such as key chains, fridge magnets, plush toys, car decals), and as a costumed character for roadshows, school skits and other activities.

The aim is to have the mascot be visually present throughout households to keep the anti-scam message top-of-mind among children, adults and seniors. In circumstances where someone is being socially engineered by a scammer, the mascot could help break the train of thought and help them avoid being defrauded.

The design must be practical and adaptable for use in different formats, mediums, platforms, sizes and for different purposes, e.g., marketing collaterals (such as animations, key chains, fridge magnets, plush toys, car decals), as a plush toy, and as a costume.

No derogatory, offensive, threatening, defamatory, disparaging, libellous, inappropriate, indecent, sexual, profane, torturous, slanderous, discriminatory (in any way) designs; no design that promotes hatred or harm against any group or person.

The official competition period is from Wednesday, 16 April 2024 to Friday, 31 May 2024, both dates inclusive. Entry submissions before or after the official dates will be disqualified. All dates are subject to change. Entries will not be accepted after 6pm (close of business) on 31 May 2024. Thank you for your interest and participation.

The top three designs submitted shall become the property of ABS, which shall have the right to reproduce and adapt them in any format or platform, e.g., photographs, slides, animation, as a Mascot character at roadshows, for publicity purposes.

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