Currently, there is no functionality to post Reels or Stories to Instagram from HubSpot. This is extremely important as Instagram continues to transition to a heavily video content platform. Are you looking into implementing this feature anytime soon? If so, when?
Thank you for your feedback on this idea submission. We are currently working to support Reels Publishing and Insights within Hubspot Social. Your feedback is very valuable to us, if anyone is interested in providing feedback about this feature or anything social related please feel free to directly message me to set up a time.
It took forever to get the ability to do carousel posts. We definitely need the ability to post reels. It would be great if Hubspot could partner with the major SM platforms and have that functionality ready out of the box. (TikTok, anyone?)
Following. I believe that video content is the most critical content for all businesses. That's why HubSpot should create that feature; otherwise, we'll use another tool that includes reels, stories, and even Tiktok sharing... Please catch the generation and innovation for every meaning. Thank you.
On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement.
They can be viewed by your followers (or any user if you have a public profile) only for 24 hours and are archived after that. The editing features tend to be minimal, and the length is capped at 15 seconds.
Because stories are viewable from your display picture, they are highly discoverable by your followers. New stories are displayed at the top of the Instagram homepage screen as soon as you open the app.
Reels: Save your unfinished Reels as drafts directly in the app and return to them whenever you have time. This makes it easy to collaborate on Reels and preview them before publishing.
Story: You can add up to 10 hashtags to your Story, which should be enough, given that they are limited to 15 seconds. Ensure your hashtags are laser-focused on the value your content is meant to provide. Vague or misleading hashtags will turn off your followers.
Reels: Reels have their own tab on the app. Users navigate to the Reels page when they want to scroll through some entertaining TikTok-style videos. The Reels tab is not as discoverable as the Stories bar, but your Reels content is more discoverable than your stories.
When you post a story, you can ask a question, make a poll, offer a discount, link to your landing page, and more. This interactivity makes stories invaluable for CTAs and analyzing data. Your followers can also engage by jumping into your DMs.
Story is typically private content meant to engage your loyal base of followers. Reels are public videos that attract non-followers (a.k.a. potential new followers) with entertaining clips and catchy music.
When it comes to overall engagement, Reels is the clear winner. Research shows that Instagram feed engagement has dropped by 44% since Reels was introduced, with Reels picking up the slack.
Reels are also a stronger search interest on Google compared to Story. Reels are discoverable by the entire Instagram community, and you can repurpose them as a Story.
The universal visibility of Reels, and the fact that you can post them everywhere (on the Reels tab, on your feed, as stories), gives them massive viral potential. Just remember to schedule your Reels to drop at the right time, or a viral hit could get lost in the shuffle.
Keeping your current followers engaged is arguably more critical than seeking new ones, as current followers are further down the sales funnel. When creating a Story, target your base with personalized precision to cultivate loyalty and build a strong connection. Post often and encourage interaction with polls, timers, offers, etc.
Engage your followers by telling them to take action. Stories are interactive, so get them to click through for a special deal or challenge them to repost and share. Make sure to give clear incentives for every CTA.
The best time to post reels on Instagram also depends on the location, industry, and audience factors. However, you can kickstart the time optimization of reels by using the following average best times.
Yes, Instagram reels are public, meaning all IG users can view your reels even if they are not following you. If you want to publish private video content for your followers, create a story or publish videos to your feed.
Stories can have short videos, like reels, but can also include things like photos and boomerangs. Additionally, reels exist indefinitely on your feed, while stories will disappear after 24 hours (unless you save them).
Reels are ideal for discoverability, but stories are great for connecting with the audience you already have. Casual updates and quick, simple posts are common. Some platforms also have built-in tools to make it easy to promote engagement by creating quizzes, polls, event reminders, and more.
Facebook and Instagram reels are great for discoverability and for growing your audience. Reels are automatically shared to a public feed, so millions of users have the potential to be served your content.
When things change that fast, you need to keep up with trends if you want your content to perform, and right now, two content types are dominating major social platforms: reels and stories. Though reels and stories can have content and format crossover, they generally differ in audience and intent.
The easiest way to create snackable content is by producing larger content pieces first. Then, you can slice, dice, and stitch them together to create Reels and stories. Here are some ideas for repurposed content:
Product features: Online retailers can showcase individual products or collections by chopping up their live shopping streams. Add music or a voiceover, and then link to your website so the viewer can purchase the item.
When you're using Buffer to publish to Instagram, you can either publish automatically to Instagram or set a notification to finish the post in the Instagram app yourself. This applies to reels and stories, too. Learn more about how to use notification based publishing for Instagram here.
Hashtags are a great way to make your posts more discoverable on Instagram. Our hashtag manager makes it easy to create and save groups of hashtags so that you can build a library of options, experiment with different variations, and easily reuse your top-performing hashtags. Learn more about how hashtags work in Buffer here.
If your post or reel is set to be published automatically, you'll also have the option to include a first comment. Adding a first comment is helpful if you want to incorporate any information not ideally shown in your caption.
All you need to do to ensure a comment publishes at the same time as your post is to type your first comment into the first comment field. That's it! ? You now have a comment in the queue and ready to publish alongside your Instagram caption.
Although many social media platforms have come and gone, Instagram has remained strong for over a decade. This platform has evolved and adapted to keep up with current social media trends from some of the other largest platforms.
Two of the most notable features that Instagram offers are Reels and Stories. Both of these were inspired by other social media apps and have allowed brands to create more well-rounded experiences for their followers.
Users can upload images, videos, or Boomerangs (which are Gifs created on Instagram) to stories. Plus, stories can be customized with a variety of elements, including several that are interactive. Some of these elements include:
An Instagram Reel is a short-form, 9:16-style video that mimics TikTok. Most Reels are done in a particular fashion that follows viral trends, ranging from silly dances and skits to storytelling with viral sound bites. Or you can show behind-the-scenes content.
Users can make comments, share, and like Reels. Publishers also have the option to allow remixes on Reels, which gives viewers the option to add their own spin on a Reel. All of these interactions are public-facing, so other users can see who likes and comments on your Reels.
While the public-facing engagement tools on Reels create space for community interaction, the interactions contained in the direct messages on Stories provide an opportunity for one-on-one interactions with individuals in your community.
As we mentioned, Instagram offers a few different tools that you can use to engage your audience on both Reels and Stories. Since these tools are much more commonly used on Stories, this is where you should capitalize on them the most.
Polls and multiple-choice stickers are easy engagement grabs since followers can voice their opinions or choose an answer with just a click. Question boxes are great as well because they help spark dialogue with users.
Craft captivating Stories and Reels to ignite interest in your brand. Showcase product features, tease new launches, and leverage shoppable stickers for instant buys. Remember, these dynamic formats can be launchpads for building online stores and fostering loyal customer bases.
Sometimes, a photo (read: static image) can go a long way for specific industries, like pet insurance. Pumpkin, for example, takes advantage of this, knowing all too well that pictures of pets are always a hit on social media.
Another factor that affects engagement on Instagram is the quality and creativity of your video content. Whether you opt for Reels or Stories, you want to ensure your videos are eye-catching and relevant to your niche.
To achieve this, you should leverage video creation tools, like a simple editor or a video presentation maker. These tools range from simple free tools to more complex paid options. Either way, video creation tools can help you easily create and edit videos that stand out from the masses.
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