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By : Arthur Koch
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Synopsis: : "Provides a concise, practical, and step-by-step approach to public speaking"" ""Speaking with a Purpose" is designed to help speakers develop the skills they need to prepare and deliver effective speeches. It is based primarily on a traditional public speaking approach combined with up-to-date communication theory. It is intentionally brief in order to give the reader more time to prepare, practice, and present speeches. The step-by-step approach of the book allows students to concentrate on the speechmaking process. Learning GoalsUpon completing this book, readers will be able to:Understand speech purpose and audience responseOrganize, support, and outline their speechesIdentify persuasive appeals and fallaciesUnderstand and practice ethical public speaking0205843751 / 9780205843756 Speaking with a Purpose Plus MySearchLab with eText -- Access Card Package Package consists of: 0205220401 / 9780205220403 Speaking with a Purpose 0205239927 / 9780205239924 MySearchLab with Pearson