Bloglines - Pepsi posters let you plug in your headphones

[kab...@gmail.com]

Bloglines user kabaism (kab...@gmail.com) has sent this item to you, with the following personal message:

當你經過某張pepsi的海報的時候，可以拔下你的耳機去接在（或者說插入）海報接近眼高的一個耳機接頭。你可以試聽一首30秒的隨機音樂，然後「假設上」你會去買一瓶可樂而且說不定會因為這瓶可樂上的PIN碼抽中下載這首歌的機會。
有趣的是他的註解，加拿大人喜歡秀出他們的隨身聽，而美國人則想盡辦法把他們的pods藏進包包裡。
台灣呢？無法判斷到底喜不喜歡show off，有的人喜歡拿在手上，有的人都藏在包包裡。不過要我在捷運裡面去聽一張海報，大概有點困難。或許想要引進的公司要派一個工讀生守在poster旁邊，定期的試聽一下導引其他人嘗試吧。

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Engadget Engadget

Pepsi posters let you plug in your headphones By Evan Blass on vancouver Filed under: Portable Audio While the idea of plugging our headphones into the same jack as every Tom, Dick, and Harry on the subway is slightly off-putting, we can't fault Pepsi for their innovative new advertising campaign that encourages passers-by to listen to short song snippets from publicly-situated multimedia displays. Close to 100 of the interactive posters have been deployed by Canadian advertising firm BBDO around the Toronto and Vancouver areas, allowing you to quickly unplug from your iPod and jack into 30 seconds of tunes that are meant to whet your appetite for owning the entire track. Once you're hooked, you're presumably supposed to go out and buy yourself a bottle of Pepsi, which will contain an exclusive PIN number redeemable on the company's site for that song you liked along with other music-related swag. The most interesting part about this whole campaign, advertising tricks aside,  is the fact that Canadians actually seem willing to expose their digital audio players in public, while we Americans are doing everything we possibly can to keep those precious 'Pods under heavy lockdown. [Via Sagags] Read | Permalink | Email this | Linking Blogs | Comments Comments