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7 tips to marketing on Facebook
Currently Facebook is the biggest social network with more than 1 billion members . This is the fertile ground of marketing professionals . Here are 7 tips to marketing experts on the social network .
1 . Facebook Connect to website
According
to Jesse Stay , author of many books on Facebook , said : " The first
thing you can do is connect to the
Facebook website. This can be done simply by inserting
a piece of code from the Facebook website.
The connection will be a very effective tool to help increase brand awareness
level "
There
are many ways to insert the Facebook website
, but the simplest way is to insert the " Like " ( Like ) of Facebook
. This symbol helps you know the exact number of fans and those who are fans .
2 . Using Facebook
Advertising
"
One of the methods of interactive marketing cost Marketing is now on Facebook .
This mode is suitable for all businesses , and especially allows marketing
professionals target selected correctly according to demographic
characteristics desired . " According to Chris Treadaway , co- author of
Facebook Marketing : An hour a day ( roughly translated : Marketing on Facebook
: 1 hour per day )
Create
a Facebook advertising is extremely simple . You just go to the Facebook ads and click on the " Create an
ad " then follow instructions .
3 . Take advantage of
" Friends of Connections "
Once
the ads on Facebook , the following tips will help increase the effectiveness
of advertising .
"
Suppose you are watching your favorite TV program is to be interrupted by
advertising . Normally, you would change the channel or enlist do something ,
but this time you are seen in the lower right corner of your image appears they
are saying that they liked the ads . Sounds like fun right? "
By
Dave Kerpen , author of " Likeable Social Media : Marketing to Win in a
Facebook World " : The " Friends of Connections " allows your
fans to participate in the ad "
4 . Give fans a reason
to interesting connections
According
to Michael Stelzner , founder of Social
Media Examiner : " People often need a reason to gather
together . Instead of ourselves to share information , encourage fans to share
information and things they love . You can also attract fans by having an
expert answer what fans are most interested
5 . Using video to lure fans
( Video Marketing )
By
Ekaterina Walter , professional social network strategy at Intel , said: "
Fans would love to see the video . Every time there is not a fan of your videos
, a pop up will appear in the upper left corner and suggested viewers "
Like " your page . To take advantage of this feature , you need to upload
a video on Facebook video card (not the video link on Youtube ) "
When
the fan is not watching videos on Facebook , they will see the " Like
" on the Facebook page
on the left corner of the video screen . This feature is a great tool to
enhance the presence and attract new fans .
6 . Facebook turned
into tool stimulus
According
to Mari Smith , co- author of Facebook Marketing : An Hour a Day : " One
of the first applications to be included in the main Facebook page is "
Static FBML " ( Facebook Markup Language ) , this application allows you
to self- refurbishment of both the content and the dialog box allows users to
register , such as receiving e-zine , receive gifts ... "
In the
example above, problogger Darren Rowse is making use of a box register on
Facebook to introduce products with podcasts ( audio files are files : mp3 ,
wma , acc ... descriptive information about 1 products and services ) .
7 . Turn Facebook into
a community
By Rob
Birgfeld , director of interactive marketing strategies by SmartBrief said : " You can make Facebook become a meeting
ground of people with common interests and more aligned with them as much as
possible . Ask questions and encourage fans to share on your wall . Do not
wonder that " We should share what ? " But "ask our fans to
share what ? " - Then put your strategy to answer questions. Turn your
site into a place where fans can share preferences connect and share with each
other .
Lawrence Macalinao
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