Justia Launches Search Engine Optimization Center and Products - Sept. 16, 2003 - Press Release

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Tim Stanley

Dec 1, 2004, 11:16:16 PM12/1/04
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Justia Launches Search Engine Optimization Center and Products

Justia Launches New Search Engine Optimization Center and Product
Offerings Designed Specifically for Lawyers and Law Firms

PALO ALTO, Calif.--(BUSINESS WIRE)--Sept. 16, 2003--Justia, a provider
of online marketing services for lawyers and law firms, today unveiled
the Justia Search Engine Optimization (SEO) Center
(http://seo.justia.com), a powerful new information resource and
product service offering designed to help legal practitioners
strengthen their online presence and visibility.

The Justia SEO Center includes discussions of keyword selection and
positioning for law firm Web sites, the optimization of HTML and Web
site programming, the ins and outs of establishing link popularity and
an analysis of pay-for-placement and pay-for-inclusion search engine
and directory listings. Detailed information is also provided on the
major Web search engines, consumer Web portals and major legal Web
portals and directories. In addition, the Justia SEO Center includes
Web site optimization checklists and illustrated examples of
optimization techniques specifically tailored for law firms. A free SEO
newsletter keeps lawyers up to date on the latest search engine,
consumer portal and legal portal changes.

"One of the great benefits of the Internet for lawyers is its power to
connect them with thousands of potential clients," says Justia's CEO
Tim Stanley. "The Justia SEO Center has been specifically created to
help lawyers effectively position themselves and their firms among top
search engine results to extend their potential reach and online

The new SEO Center not only provides free access to the most
up-to-date information concerning search engine optimization and
strategies, but is also the gateway to Justia's new SEO Premium and SEO
Customized service offerings (http://solutions.justia.com).

"Our objective is to give our users the SEO tools and resources they
need on a variety of levels, whether they purchase our services,
optimize their site on their own, or use another Web firm for
development," says Stanley. "The ultimate goal is to help lawyers
connect with potential clients."

Using a multifaceted approach that combines the fields of law,
marketing and technology, Justia's SEO Premium and SEO Customized
service offerings supply lawyers and law firms with a personalized
review and analysis of their Web sites and online marketing strategies,
recommendations concerning the optimization of their Web site
architecture and keyword content, assistance in creating search engine
and Web directory submissions and reports monitoring their search
engine rankings and positioning over time.

The Justia SEO Checklist

The Justia SEO Center includes checklists which outline the steps
lawyers, legal marketing specialists and Web site administrators need
to follow to ensure their law firm Web sites are fully optimized. The
seven most important steps are:

1. Develop a list of relevant keywords and phrases related to your law
firm's practice.

2. Create a content-rich home page that includes short descriptions of
all of your practice areas (no splash pages).

3. Optimize your site's title tags. Make sure your home page title
tags include the practice areas and geographic location of your law
firm, as well as the words "lawyer" and "attorney."

4. Submit your Web site to the Open Directory Project

5. Purchase a commercial Web directory listing in Yahoo!

6. Have a site map with text links to the different sections of your
site, and have a link to the site map on every page of your Web site.

7. Use text links for navigation of your site. Do not use drop-down
menus, Flash or JavaScript in your site's navigation scheme.

More detailed information on how to optimize a law firm Web site is
available in the Justia SEO Center (http://seo.justia.com).

About Justia

Justia (http://justia.com) provides online legal marketing solutions
and legal information to lawyers and consumers. Justia also works with
academic institutions, public interest groups and other
socially-focused organizations on educational and public interest

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