Iflix
Angelines Mulready
After the acquisition in 2020, iflix and WeTV of Tencent have shared licensed and original content across two streaming platforms. The collaborations get referred to as "WeTV iflix".[41] Both of the platforms still operate autonomously with shared strategies.
In August 2015, Iflix announced that MGM, had become an investor in the business. MGM's chairman and chief executive officer Gary Barber sits on iflix's advisory board and the companies' extensive multi-year content licensing partnership.[49]
In December 2015, Iflix announced partnerships in Malaysia and the Philippines with leading telecommunications providers, Smart Communications (Smart) and Philippine Long Distance Telephone Company (PLDT) in the Philippines and Telekom Malaysia (TM) in Malaysia. Iflix will provide its service to over 70 million Smart and PLDT HOME customers in the Philippines for free.[51] In conjunction with Telekom Malaysia (TM), all TM Unifi and select Streamyx customers are offered a free 12-month iflix subscriptions.[52]
In April 2016, Iflix announced partnership with leading telecommunications services company in Indonesia, Telkom Indonesia, and Indonesian network provider Indosat Ooredoo.[53][54] On 18 November, iflix launched its services in the Maldives in collaboration with the flagship telecommunication services provider in the country, Dhiraagu,. In September 2017, iflix entered Bangladeshi market through the partnership with the third leading telecommunication service provider of the country, Robi.
Wondering what can you watch on iflix? Discover here all the online movies and TV shows that are currently streaming on iflix.
JustWatch is a streaming search engine that allows you to search and browse through different providers, including iflix. Search, filter and compare prices to find the best place where you can buy or rent movies and TV shows.
Launched in May 2015, iflix is known as a market leader in the video sectors of developing markets in Asia, the Middle East and Africa. Currently active in 28 territories, iflix says Indonesia represents its fastest-growing market, with subscribers there recently topping 9 million.
Headquartered in Kuala Lumpur, iflix currently has 25 million subscribers across 13 territories, including Malaysia, Indonesia, the Philippines, Thailand, Brunei, Sri Lanka, Pakistan, the Maldives, Myanmar, Vietnam, Cambodia, Nepal and Bangladesh.
Founded in 2014, iflix had changed strategy several times over the past few years, starting out as an SVOD service catering to emerging markets, with a much lower price point than Netflix, before switching to a freemium model with subscription and ad-supported tiers in 2018. In 2017, it expanded into multiple territories in the Middle East and Sub-Saharan Africa, but as it burned through cash was quickly forced to retreat from both regions.
The demise of both HOOQ and iflix as standalone regional services highlights the difficulties of competing on the one hand with global players like Netflix, and on the other, with smaller in-country services, aligned with local broadcasters or technology services, and already deeply entrenched with local consumers.
iflix has rights deals with the likes of MGM, Disney, Warner Bros, Paramount, Fox and the BBC, as well as several Asian distributors. In April 2015, iflix raised $30m in Series A funding led by one of the largest telecoms companies in the Philippines.
Like Netflix, iflix charges a monthly subscription for access to TV and movies on mobile, laptop, tablet and through smart TVs. Shows available include The Flash from Warner Bros, BBC hit drama Sherlock and Devious Maids from ABC Studios.
Unlike Netflix, which primarily offers English-language films and TV shows, some local content is available on iflix. The service is also cheaper than its American rival; subscriptions in Malaysia start at RM8 (1.35) per month, compared to Netflix's lowest fee of RM31 (5.30).
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