"NewsLabs" venture-backed startup in April aims to make individual journalists the brand

[Bill Densmore]

BELOW FROM:
http://emediavitals.com/article/17/experimenting-new-journalism-model

Proclaiming that the old models of news are dead, a venture-backed startup
called NewsLabs is recruiting journalists for a new type of journalism .
one in which the journalists are the brands and are paid directly from the
revenue their stories generate.