"FTC plans to monitor blogs for claims, payments"

[Maurreen Skowran]

By DEBORAH YAO
The Associated Press
...
New guidelines, expected to be approved late this summer with possible
modifications, would clarify that the agency [the Federal Trade
Commission] can go after bloggers -- as well as the companies that
compensate them -- for any false claims or failure to disclose
conflicts of interest."
...
http://www.washingtonpost.com/wp-dyn/content/article/2009/06/21/AR2009062101107.html