Hey friends! I'm launching my first product on Kickstarter and I NEED YOUR HELP!

[Zac Rubenson]

Hello friends!

First off, I apologize if we haven't spoken in a while. The last year has been a whirlwind (or maybe a hurricane).

As you may have heard, I'm gearing up to launch my very first real-life product, the GoHawk! It's an expansion pack for GoPro cameras that adds three new features for action shooting - you can learn more (and sign up for our mailing list!) by visiting my website:

http://www.poalabs.com

I'm writing to you because I need your help! Like seriously!

I'm launching the GoHawk on Kickstarter, which you may have heard of - it's all the rage these days. It's basically a pre-order website, so you can get enough funding all at once to cover costs of things like bulk buys and custom molds.

One of the main ways that people discover projects like mine on Kickstarter is by browsing active projects on the site. You can browse the vast number of active projects by sorting by things like "Magic," "Popularity," "Staff Picks," and so on. Kickstarter uses some magical algorithms to decide which projects end up as the highest ranked, and the highest ranking projects end up being seen by the most people.

This is where I need YOUR help. The #1 factor that will increase the Popularity and Magic rankings of my launch is the number of backers I get in the first 24 hours.

To help me out next week, here's what you can do: on Tuesday, June 14th, visit this page:

http://www.poalabs.com/pages/kickstarter-launch

That link will take you straight to the Kickstarter campaign page as soon as our launch goes live. From there you can choose any of the various packages on the right hand side, ranging from a Sticker Pack and T-shirt on up to some very deluxe packages including the GoHawk, GoPro cameras, helicopter skydives(!), and more.

Even signing up for the $5 Sticker Pack will help accelerate the ranking of my page, driving more traffic to it. So if you'd be willing to help me out, please consider pledging for ANY of the various rewards. And it would help me out even more if, when we launch on Tuesday, you could share the link with a bunch of your friends too. Forward this email to 10 (or more!) friends, or post the link on social media when we launch - everything helps!

If you have any questions, comments, or tips, or just want to grab a beer, feel free to write me back!

Thank you all for your advice and support! It's been a wild ride so far, I'm just looking forward to seeing where this goes!

Cheers,

Zac