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Somya Suresh
Aug 28, 2018, 11:18:54 AM8/28/18
to JR, Shashi Baliga, Atul Thakur, Nupur Barua, Carol Andrade
Hello everyone!
Hope you're all doing well and I am not taking too much of your time. XIC has truly been one of my favourite academic experiences, so it was natural for me to want to share something I have been building for a year now! I wanted to introduce Nurture India to everyone.
I have always wanted to start something of my own. Well, it took several routes and risks but I think I finally gathered enough courage to quit my day job.
Hope you're all doing well and I am not taking too much of your time. XIC has truly been one of my favourite academic experiences, so it was natural for me to want to share something I have been building for a year now! I wanted to introduce Nurture India to everyone.
I have always wanted to start something of my own. Well, it took several routes and risks but I think I finally gathered enough courage to quit my day job.
So, after months of research, learning, travelling to remote craft clusters, marketing (something I struggle with), cold calling, and a journey of successes and failures - I thought it was time to share it with everyone who has helped become better and contributed in my journey.
Design has been something I have had a keen eye for, since years! True to the name, the company stands to nurture India’s legacy crafts, artisanal skills, wealth of hand-made products, culture, history and motifs. We launched our first collection at an export fair in Oct last year, and we're now out with our second.
We launched on Amazon few months ago and have exported small orders to the US and the UK wholesale - taking baby steps!
Design has been something I have had a keen eye for, since years! True to the name, the company stands to nurture India’s legacy crafts, artisanal skills, wealth of hand-made products, culture, history and motifs. We launched our first collection at an export fair in Oct last year, and we're now out with our second.
We launched on Amazon few months ago and have exported small orders to the US and the UK wholesale - taking baby steps!
I would love for you all to have a look at the collection and give me your honest feedback, advice and any other inputs. I am a die hard believer in the magic of a hand-crafted product. With Nurture India, I wish to take them beyond souvenirs into functional products with a focus on crafting a modern yet culturally rich shopping experience.
As a brand, the goal for this year is to market these products more efficiently- within and outside India, and I seek your inputs for the same. If any one of you is working as or knows someone who works in the home decor retail space, international buyers or buying agencies, please do let me know!
Our target market includes foreign importers, Indian living abroad who wish to sell / market Indian goods, restaurateurs/ hotel owners, corporate gifting / HR professionals, Government organizations seeking such products, retailer & store owners within & outside India, wedding/ event planners and so on.
As a brand, the goal for this year is to market these products more efficiently- within and outside India, and I seek your inputs for the same. If any one of you is working as or knows someone who works in the home decor retail space, international buyers or buying agencies, please do let me know!
Our target market includes foreign importers, Indian living abroad who wish to sell / market Indian goods, restaurateurs/ hotel owners, corporate gifting / HR professionals, Government organizations seeking such products, retailer & store owners within & outside India, wedding/ event planners and so on.
Even a little help from you will be a huge help for me, at this point where we're bootstrapped and working really hard to make this work! :)
Thank you for your time!
S N
Aug 30, 2018, 5:25:12 AM8/30/18
to soms....@gmail.com, jr-class...@googlegroups.com, shashi...@gmail.com, atu...@gmail.com, nupur...@gmail.com, carolan...@gmail.com
Dear Somya,
It's absolutely breathtaking to someone take the road which is not only less traveled but still under construction! It's an inspiration to see you become an entrepreneur. I wish all the love and luck to NurtureIndia. Indian handicrafts market is very often less explored and trust me, you've had the foresight of hitting a mine which you know will soon turn into gold in no time! Congratulations for taking the first step, that's the hardest I believe. You're soon going to fly high with this.
Best wishes and love,
Sreejoni
Sreejoni
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Kamini Bobde
Aug 30, 2018, 7:08:10 AM8/30/18
to soms....@gmail.com, JR, Shashi Baliga, Atul Thakur, Nupur Barua, Carol Andrade
Hello Saumya!!
Truly impressed and happy to see you follow your dream. What can be more beautiful than livelihood becoming a source of happiness and fun.
I've signed up for updates. Will forward the link to some upcoming designers & architects.
Wish you the very best and I'm sure you will make it a big success. Just hang-in there during the take-off period.
Best!
On Tue, Aug 28, 2018 at 8:48 PM Somya Suresh <soms....@gmail.com> wrote:
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Shashi Baliga
Aug 31, 2018, 12:29:10 PM8/31/18
to soms....@gmail.com, jr-class...@googlegroups.com, Atul Thakur, Nupur Barua, Carol Andrade
Many many congrats, Somya! How wonderful to hear about this initiative of yours!
Like you, I'm a great believer in the beauty of Indian crafts and the need to support them.
Like you, I'm a great believer in the beauty of Indian crafts and the need to support them.
So happy to do my bit - will pass on the news to my friends.
However, I notice there are no prices for your products; when do you go retail? Want to buy a couple of things!
Once again, congrats and loads of luck!
Shashi
On Tue, Aug 28, 2018 at 8:48 PM Somya Suresh <soms....@gmail.com> wrote:
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