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To give you more control over your personal information, we provide a set of dedicated privacy management tools on your Data and Privacy page. These tools give you the ability to get a copy of your data, request a correction to your data, deactivate your account, or delete your account.
We identify commonly used data types in the Health app and web domains in Safari that cause performance issues. This information allows us to work with developers to improve your experience without revealing anything about your individual behavior.
If you give your explicit consent to share iCloud Analytics, Apple can improve Siri and other intelligent features by analyzing how you use iCloud data from your account, such as text snippets from email messages. Analysis happens only after the data has gone through privacy-enhancing techniques like Differential Privacy so that it cannot be associated with you or your account.
EU data protection rules, also known as the EU General Data Protection Regulation (or GDPR), describe different situations where a company or an organisation is allowed to collect or reuse your personal information:
It is not enough to simply opt out, for example by checking a box saying you don't want to receive marketing emails. You have to opt in and agree to your personal data being stored and/or re-used for this purpose.
If you previously gave your consent for a company or organisation to use your personal data, you can contact the data controller (the person or body handling your personal data) and withdraw your permission at any time. Once you've withdrawn your permission, the company or organisation can no longer use your personal data.
When an organisation is processing your personal data on the basis of their own legitimate interest or as part of a task in the public interest or for an official authority, you may have the right to object. In some specific cases, public interest may prevail and the company or organisation may be allowed to continue using your personal data. For example, this could be the case for scientific research and statistics, a task performed as part of the official role of a public authority.
For direct marketing emails that promote particular brands or products, your prior consent is required. However, if you are an existing customer of a particular company, they can send you direct marketing emails about their own similar products or services. You have the right to object at any time to receiving such direct marketing and the company have to stop using your data immediately.
If your children want to use online services, such as social media, downloading music or games, they will often need approval from you, as their parent or legal guardian, as these services use the child's personal data. Your child will no longer need parental consent once they're aged over 16 (in some EU countries this age limit might be as low as 13). Controls to check parental consent have to be effective, for example by using a verification message sent to a parent's email address.
You can request access to the personal data a company or organisation has about you, and you have the right to get a copy of your data, free of charge, in an accessible format. They should reply to you within 1 month and have to give you a copy of your personal data and any relevant information about how the data has been used, or is being used.
When Alison got the offers for her new mortgage and associated life insurance, she realised the mistake, as her insurance premium was much higher than her current one. She contacted the bank and asked them to correct her personal data in their system. She then received a new version of the insurance offer that correctly indicated her date of birth.
These rules also apply to search engines, such as Google, as they're also considered to be data controllers. You can ask for links to web pages including your name to be removed from search engine results, if the information is inaccurate, inadequate, irrelevant or excessive.
If a company has made your personal data available online and you ask for them to be deleted, the company also has to inform any other websites where they've been shared that you've asked for your data and links to them to be deleted.
To protect other rights, such as freedom of expression, some data may not be automatically deleted. For example, controversial statements made by people in the public eye, might not be deleted if public interest is best served by keeping them online.
If you think your data protection rights have not been respected, you can make a complaint directly to your national data protection authority which will investigate your complaint and give you a response within 3 months.
We collect data about your visit to our website to provide advertising about products and services tailored to your individual interests. Therefore, you may see certain ads on other websites because we participate in advertising networks run by third-party vendors. Those networks track your online activities through automated means, including the use of cookies, pixels and web beacons. The networks use this information to show advertisements tailored to your interests. Our ad network vendors receive information about your visit to our website, such as the pages you have viewed. This information also helps us track the effectiveness of our marketing efforts.
Where applicable, we limit how our third-party advertising partners use data collected via cookies and other tracking. You can also choose whether to have this information collected through the use of the cookie preferences center (by clicking on the green cookie in the bottom, left-hand corner of your browser screen), browser settings and other third-party tools, and by implementing Global Privacy Control on your browser. To learn more, visit our Cookie Usage page.
To verify your identity, we collect a selfie as well as a photo of your government-issued ID. We extract information about your facial features from the photos and use this to match your selfie with the photo on your ID card. CLEAR will retain biometric data and other personal information only until the occurrence of the first of the following: (a) the initial purpose for collecting or obtaining such data has been satisfied or (b) three years following your last interaction with CLEAR (unless you request to close your account earlier).
In addition to the rights described in section 4 above, you may contact us using the contact information in section 4 to request to access, correct, or delete your personal information at any time, subject to legal and contractual restrictions.
European data protection laws provide European residents with certain privacy rights. If you are located within Europe, you may ask us to take the following actions in relation to your personal information we hold:
If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
You can opt out of CLEAR processing or sharing your personal data at any time using the mechanisms established in Section 4 or through the appropriate mechanism implemented when we ask for your consent.
This document gives you an overview of the secure process that occurs when youdelete your Customer Data (as defined in the Google Cloud Terms ofService) stored in Google Cloud. Ensuring safe deletion ofCustomer Data at the end of its life cycle is a basic aspect of working withdata on any computing platform.
Soft deletion is the natural point in the process to provide a brief internalstaging and recovery period to ensure that there is time to recover any datathat has been marked for deletion by accident or error. Individual Google CloudPlatform products may adopt and configure such a defined recovery period beforethe data is deleted from the underlying storage systems so long as it fitswithin Google's overall deletion timeline.
In all Cloud products under Compute, Storage & Databases, and Big Data exceptGoogle Cloud Storage, copies of the deleted data are marked as available storageand overwritten over time. In an active storage system, like Cloud Bigtable,deleted data is stored as entries within a massive structured table. Compactingexisting tables to overwrite deleted data can be expensive, as it requiresre-writing tables of existing (non-deleted) data, so mark-and-sweep garbagecollection and major compaction events are scheduled to occur at regularintervals to reclaim storage space and overwrite deleted data.
Note that any reasonable backup cycle imposes a pre-defined delay in propagatinga data deletion request through backup systems. When Customer Data is deletedfrom active systems, it is no longer copied into backup systems. Backupsperformed prior to deletion are expired regularly based on the pre-definedbackup cycle.
Stage 3 - The time needed to complete garbage collection tasks and achievelogical deletion from active systems. These processes may occur immediatelyafter the deletion request is received, depending on the level of datareplication and the timing of ongoing garbage collection cycles. From deletionrequest, it generally takes about two months to delete data from active systems,which is typically enough time to complete two major garbage collection cyclesand ensure that logical deletion is completed.
Physical storage media may be decommissioned for a range of reasons. If acomponent fails to pass a performance test at any point during its life cycle,it is removed from inventory and retired. Google also upgrades obsoletehardware to improve processing speed and energy efficiency, or increase storagecapacity. Whether hardware is decommissioned due to failure, upgrade, or anyother reason, storage media is decommissioned using appropriate safeguards.Google hard drives use technologies like full disk encryption (FDE) and drivelocking to protect data at rest during decommission. When a hard drive isretired, authorized individuals verify that the disk is erased by overwritingthe drive with zeros and performing a multi-step verification process to ensurethe drive contains no data.
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