JCM Redesign: Starting with the content strategy
Jen Kramer
One of the problems with the magazine (in my opinion) is it's very two-
dimensional at the moment. Every article is "tagged" with two pieces
of information: an issue number, and a content type (think Editor's
Intro, Featured, Did You Know, etc). I use "tagged" loosely, because
some of these are real tags and some are categories.
K2, the CCK behind the magazine, can support as many tags per article
as you wish. Therefore, we're able to present the magazine in a way
where more content is accessible however you'd like to slice and dice
it -- but not while we're doing the limited tagging we are now.
So -- I've proposed a CONTENT STRATEGY to start this redesign process.
I believe it's VERY important we get this right before we start
discussing the right shade of blue for the website.
The wireframe for this strategy is posted here: www.4webinc.com/jcm
For any link in the wireframe, click to get more information about the
design (except the top nav, which wireframes each page).
A few notes:
1. Personnel management: Paul, Alice, and Dianne are senior editors.
The rest of us will divide into 5 teams, and you can choose which
team(s) you'd like to be part of:
Designers
Developers
Administrators
Site Builders
News & Events
You can contribute articles to ANY area of the magazine, but by
signing up for a team, you'll have a say in editing that section of
the magazine. With your teammates, you'll set the direction for
content, edit articles, contribute articles, and determine which tags
should be included for that particular team.
For example: Team Designer might determine that important topics/tags
for their users include Mobile, CSS, Templates, and Responsive Design.
They will search for articles covering those areas. (You could have
more areas of interest, less areas of interest, main areas of
interest, etc -- but this is the broad idea.)
2. Paul, Alice, and Dianne, as senior editors, choose which articles
are featured on the home page of the magazine for each month's
addition. They won't serve on the other content teams to keep
themselves independent. They can mediate in any disputes, and they can
determine a direction for treatment of a topic.
Example: They might decide that to promote the Joomla World
Conference, they want one article from News & Events to describe the
event before it happens. After the event, they might want one report
from EACH team describing the conference from each perspective.
The outcomes expected are:
a. Site visitors can find this month's magazine, which would be
located on the home page. All articles for that month are in the right
column in at least one location. Left column includes those articles
which are featured.
If someone wishes to view a back issue, they could do that by going to
Topics and choosing the correct tag for the month/year of publication.
b. Site visitors can find content relative to them by their visitor
type: designer, developer, administrator, or site builder. News &
Events covers news and events within the Joomla community, including
JUGs, Joomla Days, project announcements, and help wanted.
c. Site visitors can find content relative to their interest on the
Topics page: think CSS, ACL, JQuery, Platform, Joomla 1.7 tutorials,
etc as tags that might be listed here.
d. The search is available for searching the site rather than browsing
by tag.
e. Languages are preserved via the International link. This would show
a series of tags based on language, where people can read content in
their own language other than English.
Again, the wireframe is NOT meant to suggest a final design (I've
tried to make it ugly). This is meant to show the flow of content on
the site and a broad organization. It's a first pass based on
conversations with Paul and others. The code is all generated by
Dreamweaver which puts something out fast that we can discuss. The
wireframe will not be part of any Joomla build -- it's there for
discussion only.
I welcome feedback and thoughtful critique of the CONTENT STRATEGY.
Please, let us NOT discuss graphics, layout, quality of code, K2
merits, or tagging vs. categories just now. If we know how we want the
content organized, we can always find someone and some way to code it.
The strategy is tricky, and if we get it wrong, it will be a long time
recovering from that error.
Thanks,
Jen Kramer
Milena Mitova
From: Jen Kramer <focus...@gmail.com>
To: Joomla Community Magazine <joomla-commu...@googlegroups.com>
Sent: Tuesday, December 13, 2011 2:26 PM
Subject: [JCM] JCM Redesign: Starting with the content strategy
Rita Lewis
I'm looking at the strategy and want to play devil's advocate and turn it on its head for a moment. We've been talking about forming a unit that targets articles about Joomla in Business. This shifts the emphasis of the magazine from types of roles, i.e., Administrator, Designer, etc. to how Joomla can be used so you get categories that focus on What rather than Who. You can cross categorize under Topics to cover the different roles within Joomla for the Arts (Photography, Portfolios, Blogs), Business (brochures, financial, information repositories), Journalism (newsletters and magazines), Social Networking, and E-commerce. But what this does is make Joomla more pragmatic and oriented towards not just people who build with Joomla but also our clients who USE Joomla. The end result would be different types of tags that cross reference the usability topics with the development topics such as extensions, code, templates, etc.
I think Joomla is maturing at a rate that it is becoming crucial to target end users as much as to target creators.
What do people think? I hope I'm not stirring the pot too much.
Regards,
Rita
Jen Kramer
this discussion.
I have made several assumptions that may or may not be true.
1. I assume clients are NOT a target audience of the magazine, nor
will they ever be a target audience. Why? Clients, in my experience,
don't care what tool is used to build their site and are unlikely to
go visit anything labeled Joomla. Not true for designers, devs,
admins, and site builders who are doing this professionally or are
passionate about the organization they're helping even if they're
unpaid. They are interested in furthering their skills. Clients, in my
experience, just want to post the press release/edit the content/
whatever, and they don't feel much of anything for Joomla (except it
allows them to get the job done). Furthermore, we have to recruit
people who enjoy writing for clients. That is very challenging work,
and in my experience, most writers aren't interested in it because of
the low tech level of the article required.
2. While you could certainly organize by type of site (Arts, Biz, Non-
profit, E-commerce, etc) -- most sites have common problems. Where
does ACL fall as a topic, or template construction? These are the
types of articles the magazine has traditionally had (and which I
don't see going away, given the audiences we serve).
Where it DOES make sense to organize by type of site is in some of the
case study information. Case studies aren't necessarily assigned
anywhere in the new site structure, but I'd think they'd be of most
interest to site builders (many of whom have a lower skill level than
a dev or designer, and who would be interested in knowing how a site
was put together). You could certainly tag case studies with business
types in that way.
3. If Business is indeed an area of interest, it could be added with
Designers, Developers, Admins, and Site Builders. However -- we have
little content from the existing mag here, and in the 6 months I've
been hanging around the mag, not much proposed in this area. We'd need
a pretty passionate business team with a commitment to getting lots of
content out and growing a fan base to make this successful. That's
certainly doable, but I'd see that as a big commitment by that team,
bigger than the other teams which are already supported by existing
content.
Again, just my opinions, and others should jump in and react!
Jen
Rita Lewis
Rita
Milena Mitova
From: Rita Lewis <ixc...@gmail.com>
To: joomla-commu...@googlegroups.com
Cc: Rita Lewis <ixc...@gmail.com>
Sent: Tuesday, December 13, 2011 3:47 PM
Subject: Re: [JCM] JCM Redesign: Starting with the content strategy
Brian P Sullivan
content directions. Here are a few thoughts.
1. A key part of what makes Joomla! a community (and also what makes it at
times contentious) is that there are professionals earning a living with the
software. If there is going to be an expansion into "Business", I would
think that the way to serve our audiences is to discuss Joomla!-based
businesses. That can be done by profiling some; addressing common problems
in the web industry ("Ten conferences you should know about"; "Your phone
isn't ringing? Five steps to take today!" "Joomla!Day: How to Prepare and
Deliver an Awesome Presentation"), training tips, and/or we could bring back
the Set Up that Arlen once wrote.
2. Also remember that an audio podcast or video or slide show is valuable
interactive content for the magazine. These are also very useful for the
social media teams.
3. I'd love to see the JCM acting in concert with the Community Showcase to
feature their monthly edited content.
4. Especially with the return of an illustrator, we have the opportunity to
offer some downloads like desktop wallpaper, Mozilla themes, etc. We could
even sponsor some juried contests around fan art.
Jen Kramer
Business could be another core tag for the site -- but again, we need
to be sure that we have enough interested writers for it.
Audio/video, showcase sites, and contests would certainly fit under
one or several of the core tags.
Jen
On Dec 13, 5:59 pm, "Brian P Sullivan" <su...@terracemediagroup.com>
wrote:
Bo Astrup
As always very wise words Jen. But I do believe the "end user" / client does care. But they don't care for the reasons "we" care. So any article / section in the JCM that deals with "why does choosing Joomla! as a platform makes business sense" should be welcome.
I believe articles about this can not only be beneficial to the "end user" but also help Joomla! integrators "sell" solutions to their clients.
So it can be about integrate business processes into Joomla! How a website based on Joomla! can save maybe not only money but also development time - so just a time to market perspective can work in favor of Joomla! and I believe the JCM is THE communication vehicle for such type of information.
Bo.Astrup
because bass matters
Rita Lewis
Rita
________________________
Sent from my iPad:
Wordstoweb.net | Words To Web, Inc.
web design & content strategy
301.738.2286 | rita...@wordstoweb.net
Milena Mitova
Cc: "joomla-commu...@googlegroups.com" <joomla-commu...@googlegroups.com>
Sent: Tuesday, December 13, 2011 10:37 PM
Subject: Re: [JCM] JCM Redesign: Starting with the content strategy
Paul Orwig
I like the four targeted user segments and the inclusion of project news and events content. Here are some other content areas that I think should be part of the redesign's content strategy:
1. A provision for general interest type stories.
2. A provision for the kind of business oriented stories that John, Mark, Rita, and Bo have spoken up for.
3. Our current Help wanted topic.
4. Our current international (non-english) content.
5. Potentially creating extension evaluation content again.
1. A provision for general interest type stories.
I think these type of stories are a really important part of what makes the JCM special. I think these kind of stories bring out the depth and breadth in our project and our community, and they are stories that don't always fit neatly into categories such as developers/designers/administrators/sitebuilders/project news/events. For example, I think most of these articles in the December issue wouldn't fit into those six topics:
http://magazine.joomla.org/issues/Issue-Dec-2011/item/626-A-Newbie-Asks-What-Mascot-Best-Represents-Joomla
http://magazine.joomla.org/issues/Issue-Dec-2011/item/615-mia
http://magazine.joomla.org/issues/Issue-Dec-2011/item/613-Joomla-Social-Groups-Have-you-joined-us-yet
http://magazine.joomla.org/issues/Issue-Dec-2011/item/621-future-mobile-joomla
http://magazine.joomla.org/issues/Issue-Dec-2011/item/633-Spanish-speakers-are-family
http://magazine.joomla.org/issues/Issue-Dec-2011/item/605-Closed-Source-Complications
I think these are informative, inspiring, and fun stories. I think the JCM might become one dimensional without a place for these kind of general interest stories. Most of these stories were submitted from members of the community outside the JCM team, which is another aspect of the JCM that I think is really important. I think it would be a big loss for the community if there wasn't a place where these type of stories could be told, and right now, the JCM is about the only place in joomla.org where that can happen.
2. A provision for the kind of business oriented stories that John, Mark, Rita, and Bo have spoken up in favor of.
I think what Bo shared about this was really great. This potential new JCM topic can help to push Joomla forward into new markets, challenge us to improve the code in new ways, and open up new opportunities for people using Joomla professionally.
3. Our Help Wanted topic.
Volunteer contributors are our project's most important resource for getting work done, and I think the JCM Help Wanted topic is one of the best ways to help encourage that. By tieing in with the planned efforts of the new JCM Project news team, there is much greater potential for the JCM Help Wanted topic to have a positive impact in every area of the project.
4. Our international (non-english) content.
I know there's a link in Jen's wireframe for this, but it hasn't really gotten mentioned in this discussion yet. I want to note that this is another aspect of the JCM that I think has both a lot of potential, and also represents an important way that the JCM is advancing the goal of trying to be more responsive to and inclusive for non-english speaking members of our community.
5. Potentially creating extension evaluation content again.
As has been discussed in another thread, this is a high interest content area that the JCM once covered. One option might be to incorporate this type of content as a regular feature of the sitebuilder segment.
Thanks,
paul
Jen Kramer
feature other content we decide is important.
Based on Paul's comments below, and others in this thread, what I am
hearing is:
1. We need a tag for "general interest" (possibly better wording? I'm
thinking of the "living" section of newspapers/news sites like CNN)
and a
corresponding page to feature these stories. Do we also need a team to
drive them, or do these stories appear without a team?
2. We need a tag for "business" stories, whether they're stories about
running a Joomla business (as Sully suggested) or stories about
enterprise
in Joomla (as others suggested). We need a page to feature these
stories
and a team to run this area.
3. Help Wanted is currently part of News & Events. Are you saying you
want
this pulled out as its own top level feature?
4. International is reflected in the wireframe.
5. Extension evaluation sounds like it would fit under "site builder".
So we need 2 pages added to the wireframe, and at least one
(potentially 2)
teams.
Did I hear this correctly? I am happy to add pages to the wireframe so
people can see where we stand.
thanks,
Jen
On Dec 14, 10:33 pm, Paul Orwig <paul.or...@community.joomla.org>
wrote:
> Thanks Jen for starting this thread, and thanks to everyone who has added
> their thoughts to this important discussion!
>
> I like the four targeted user segments and the inclusion of project news
> and events content. Here are some other content areas that I think should
> be part of the redesign's content strategy:
>
> 1. A provision for general interest type stories.
> 2. A provision for the kind of business oriented stories that John, Mark,
> Rita, and Bo have spoken up for.
> 3. Our current Help wanted topic.
> 4. Our current international (non-english) content.
> 5. Potentially creating extension evaluation content again.
>
> *1. A provision for general interest type stories.*
> I think these type of stories are a really important part of what makes the
> JCM special. I think these kind of stories bring out the depth and breadth
> in our project and our community, and they are stories that don't always
> fit neatly into categories such as
> developers/designers/administrators/sitebuilders/project news/events. For
> example, I think most of these articles in the December issue wouldn't fit
> into those six topics:
>
>
> I think these are informative, inspiring, and fun stories. I think the JCM
> might become one dimensional without a place for these kind of general
> interest stories. Most of these stories were submitted from members of the
> community outside the JCM team, which is another aspect of the JCM that I
> think is really important. I think it would be a big loss for the community
> if there wasn't a place where these type of stories could be told, and
> right now, the JCM is about the only place in joomla.org where that can
> happen.
>
> *2. A provision for the kind of business oriented stories that John, Mark,
> Rita, and Bo have spoken up in favor of.*
> I think what Bo shared about this was really great. This potential new JCM
> topic can help to push Joomla forward into new markets, challenge us to
> improve the code in new ways, and open up new opportunities for people
> using Joomla professionally.
>
> *3. Our Help Wanted topic.*
> Volunteer contributors are our project's most important resource for
> getting work done, and I think the JCM Help Wanted topic is one of the best
> ways to help encourage that. By tieing in with the planned efforts of the
> new JCM Project news team, there is much greater potential for the JCM Help
> Wanted topic to have a positive impact in every area of the project.
>
> *4. Our international (non-english) content. *
> I know there's a link in Jen's wireframe for this, but it hasn't really
> gotten mentioned in this discussion yet. I want to note that this is
> another aspect of the JCM that I think has both a lot of potential, and
> also represents an important way that the JCM is advancing the goal of
> trying to be more responsive to and inclusive for non-english speaking
> members of our community.
>
> *5. Potentially creating extension evaluation content again.*
> As has been discussed in another thread, this is a high interest content
> area that the JCM once covered. One option might be to incorporate this
> type of content as a regular feature of the sitebuilder segment.
>
> Thanks,
>
> paul
>
> > ------------------------------
> > *From:* Rita Lewis <ixc...@gmail.com>
> > *To:* "joomla-commu...@googlegroups.com" <
> > joomla-commu...@googlegroups.com>
> > *Cc:* "joomla-commu...@googlegroups.com" <
> > joomla-commu...@googlegroups.com>
> > *Sent:* Tuesday, December 13, 2011 10:37 PM
> > *Subject:* Re: [JCM] JCM Redesign: Starting with the content strategy
>
> > Bo, this is the rationale for looking at a topic on The Business of Joomla
> > and Joomla In Business. You expressed our thoughts perfectly. The question
> > is Why Joomla in the Enterprise. I get this constantly. It is a big divide
> > between the purchasers who are IT and used to home-coded CMS and the
> > concept of Open Source and the Joomla vs Drupal vs other systems.
>
> > Rita
>
> > ________________________
> > Sent from my iPad:
> > Wordstoweb.net | Words To Web, Inc.
> > web design & content strategy
> > 301.738.2286 | ritale...@wordstoweb.net
> ...
>
> read more »
Milena Mitova
- a provision for videos - it would great to have a page dedicated to our videos - from past and current issues - just read a comprehensive online marketing study that places videos at the top of the tactics that draw people, along with articles, events and SEO.
- an option for incorporating a live joomla twitter feed or joomla linkedin feed or Joomla leadership blog feed, or forum feed - as this creates interlinking and promotes social sharing and increases the likelihood that readers will be further engaged and will join our other communication channels.
- an option for adding social sharing tools on the left hand side of an article ( see mashable, hubspot and many other article-driven sites, where putting the sharing buttons on the left lets people hit the "share" button even before they have read the whole story, kaing it more popular)
From: Paul Orwig <paul....@community.joomla.org>
To: joomla-commu...@googlegroups.com
Sent: Wednesday, December 14, 2011 10:33 PM
Brian P Sullivan
Under the content strategy Jen is proposing, if an article is tagged “Video”, you’ll have that page.
What, not Facebook?
The last item sounds like a great idea for template redesign.
Paul Orwig
If you're feeling ready to update wireframes, here are some more ideas to consider for the home page:
- A way to highlight and set apart project news, help wanted and events from the "featured stories" part of the home page.
- A way to highlight the theme for the current JCM issue.
- A way to highlight the international aspect of the JCM, in addition to the text link in the horizontal nav.
- A way to highlight that community contributions are welcome.
I think it's important to have a clear and focused definition for this new business oriented topic, and that can help us decide how to best present it in upcoming wireframes. So I'm interested to hear what John, Mark, Rita (and Bo?) can come up with about that. I think some of Sully's ideas about business oriented content might perhaps fit better within the targeted user segments ("Important Developer Conferences in 2012", "10 Creative Ways to Find New Sitebuilding Clients", etc.).
Thanks,
paul
Milena Mitova
From: Brian P Sullivan <su...@terracemediagroup.com>
To: joomla-commu...@googlegroups.com
Sent: Thursday, December 15, 2011 11:12 AM
Subject: RE: [JCM] JCM Redesign: Starting with the content strategy
Jen Kramer
(and khakis the rest) because I've been told they match everything. I
am severely challenged in fashion sense and I am NOT good at layout.
I preface all of this because I've modified the home page. Remember
that the key to the new mag structure and function is tagging in K2.
Given that, we can pull out any content we want and can highlight it
any way we want.
So -- I have updated the wireframe, and it's even uglier :-)
1. I've added project news, help wanted, and events as their own
tagged entities in the right column on the home page.
2. I've added a month to the top of the home page and a place for a
description underneath (the theme of the issue)
3. I've added International as a tagged entity in the right column
4. I've made a list of possible content additions that are generally
viewed as modular and in columns, including social networking and
blogging feeds and ways to contribute/call for authors.
5. I've added General Interest and Business to the top nav.
6. I did NOT add video -- I think video is better dealt with by
slotting into one of the bigger topics, rather than having a separate
video page. There is nothing from keeping us from featuring a video on
the home page either, as its own featured story.
7. By adding General Interest and Business to the top nav, I ran out
of room horizontally for navigation, so I created a footer nav with
home/about/contact on it. This would also be a place to include a site
map, copyright statement, and anything else that's footer-worthy.
thanks,
Jen
On Dec 15, 11:28 am, Paul Orwig <paul.or...@community.joomla.org>
wrote:
> Hi Jen,
>
> If you're feeling ready to update wireframes, here are some more ideas to
> consider for the home page:
>
> - A way to highlight and set apart project news, help wanted and events
> from the "featured stories" part of the home page.
> - A way to highlight the theme for the current JCM issue.
> - A way to highlight the international aspect of the JCM, in addition to
> the text link in the horizontal nav.
> - A way to highlight that community contributions are welcome.
>
> I think it's important to have a clear and focused definition for this new
> business oriented topic, and that can help us decide how to best present it
> in upcoming wireframes. So I'm interested to hear what John, Mark, Rita
> (and Bo?) can come up with about that. I think some of Sully's ideas about
> business oriented content might perhaps fit better within the targeted user
> segments ("Important Developer Conferences in 2012", "10 Creative Ways to
> Find New Sitebuilding Clients", etc.).
>
> Thanks,
>
> paul
> On Thu, Dec 15, 2011 at 9:12 AM, Brian P Sullivan <
>
>
>
>
>
>
>
> su...@terracemediagroup.com> wrote:
> > Under the content strategy Jen is proposing, if an article is tagged
> > “Video”, you’ll have that page.****
>
> > ** **
>
> > What, not Facebook? ****
>
> > ** **
>
> > The last item sounds like a great idea for template redesign.****
>
> > ** **
>
> > *From:* joomla-commu...@googlegroups.com [mailto:
> > joomla-commu...@googlegroups.com] *On Behalf Of *Milena Mitova
> > *Sent:* Thursday, December 15, 2011 11:03 AM
> > *To:* joomla-commu...@googlegroups.com
>
> > *Subject:* Re: [JCM] JCM Redesign: Starting with the content strategy****
>
> > ** **
>
> > I wanted to suggest also:****
>
> > ** **
>
> > - a provision for videos - it would great to have a page dedicated to
> > our videos - from past and current issues - just read a comprehensive
> > online marketing study that places videos at the top of the tactics that
> > draw people, along with articles, events and SEO.****
> > - an option for incorporating a live joomla twitter feed or joomla
> > linkedin feed or Joomla leadership blog feed, or forum feed - as this
> > creates interlinking and promotes social sharing and increases the
> > likelihood that readers will be further engaged and will join our other
> > communication channels.****
> > - an option for adding social sharing tools on the left hand side of
> > an article ( see mashable, hubspot
> > <http://www.linkedin.com/share?viewLink=&sid=s759696927&url=http%3A%2F...>and
> > many other article-driven sites, where putting the sharing buttons on the
> > left lets people hit the "share" button even before they have read the
> > whole story, kaing it more popular)****
>
> > ****
>
> > Thanks!****
>
> > ** **
> > ------------------------------
>
> > *From:* Paul Orwig <paul.or...@community.joomla.org>
> > *To:* joomla-commu...@googlegroups.com
> > *Sent:* Wednesday, December 14, 2011 10:33 PM
> > *Subject:* Re: [JCM] JCM Redesign: Starting with the content strategy****
>
> > Thanks Jen for starting this thread, and thanks to everyone who has added
> > their thoughts to this important discussion!
>
> > I like the four targeted user segments and the inclusion of project news
> > and events content. Here are some other content areas that I think should
> > be part of the redesign's content strategy:
>
> > 1. A provision for general interest type stories.
> > 2. A provision for the kind of business oriented stories that John, Mark,
> > Rita, and Bo have spoken up for.
> > 3. Our current Help wanted topic.
> > 4. Our current international (non-english) content.
> > 5. Potentially creating extension evaluation content again.
>
> > *1. A provision for general interest type stories.*
> > I think these type of stories are a really important part of what makes
> > the JCM special. I think these kind of stories bring out the depth and
> > breadth in our project and our community, and they are stories that don't
> > always fit neatly into categories such as
> > developers/designers/administrators/sitebuilders/project news/events. For
> > example, I think most of these articles in the December issue wouldn't fit
> > into those six topics:
>
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/626-A-Newbie-As...
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/615-mia
>
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/613-Joomla-Soci...
>
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/621-future-mobi...
>
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/633-Spanish-spe...
>
> >http://magazine.joomla.org/issues/Issue-Dec-2011/item/605-Closed-Sour...
>
> > I think these are informative, inspiring, and fun stories. I think the JCM
> > might become one dimensional without a place for these kind of general
> > interest stories. Most of these stories were submitted from members of the
> > community outside the JCM team, which is another aspect of the JCM that I
> > think is really important. I think it would be a big loss for the community
> > if there wasn't a place where these type of stories could be told, and
> > right now, the JCM is about the only place in joomla.org where that can
> > happen.
>
> > *2. A provision for the kind of business oriented stories that John,
> > Mark, Rita, and Bo have spoken up in favor of.*
> > I think what Bo shared about this was really great. This potential new JCM
> > topic can help to push Joomla forward into new markets, challenge us to
> > improve the code in new ways, and open up new opportunities for people
> > using Joomla professionally.
>
> > *3. Our Help Wanted topic.*
> > Volunteer contributors are our project's most important resource for
> > getting work done, and I think the JCM Help Wanted topic is one of the best
> > ways to help encourage that. By tieing in with the planned efforts of the
> > new JCM Project news team, there is much greater potential for the JCM Help
> > Wanted topic to have a positive impact in every area of the project.
>
> > *4. Our international (non-english) content. *
> > I know there's a link in Jen's wireframe for this, but it hasn't really
> > gotten mentioned in this discussion yet. I want to note that this is
> > another aspect of the JCM that I think has both a lot of potential, and
> > also represents an important way that the JCM is advancing the goal of
> > trying to be more responsive to and inclusive for non-english speaking
> > members of our community.
>
> > *5. Potentially creating extension evaluation content again.*
> > As has been discussed in another thread, this is a high interest content
> > area that the JCM once covered. One option might be to incorporate this
> > type of content as a regular feature of the sitebuilder segment.
>
> > Thanks,
>
> > paul****
>
> > On Wed, Dec 14, 2011 at 7:55 AM, Milena Mitova <milena_i_mit...@yahoo.com>
> > wrote:****
>
> > Hi Rita,****
>
> > ** **
>
> > This is a valid point. What I have discovered is that decision-makers look
> > for the solutions that a platform offers and how easy it is to deploy them
> > rather than the platform itself. In other words they set out to find which
> > CMS or platform can help them build effectively an Inventory control
> > system, data reporting tools, custom product catalogs, integrated
> > e-commerce systems, complex business directories, etc. ****
>
> > ** **
>
> > When it comes to the enterprise, integration and consolidation of web
> > assets matters the most, especially when integration with backend and ERP
> > systems is manadatory - hence the reason many enterprise level
> > organizations opt for privately built, custom CMS systems. I am not sure
> > Joomla is ready to truly back the enterprise to be honest, because of
> > factors such as centralized technical and extension management and support,
> > etc. ****
>
> > ** **
>
> > However, providing case studies and website examples that highlight how
> > Joomla is used in building more complex solutions and how it saves time is
> > a good way to help the larger customer learn about and understand Joomla's
> > fit. Optimizing the case study's copy for these solution-related search
> > terms would effectively bring the relevant target solution searchers to
> > those case studies via organic search. So from that perspective case
> > studies and customer success stories are the perfect tool that can make a
> > difference. The case studies we have on the JCM have seen a lot of
> > interest and enjoy a fairly good mileage. Maybe we should try and get more
> > of those?****
>
> > ** **
>
> > The other thing we need to also consider is the fact that the JCM's goal
> > is not to sell directly Joomla's capabilities, and that its readers come
> > because they are looking to read a story that is most often written in the
> > spirit of "Did you know?". A story that provides education on how to use
> > Joomla, how to optimize it, how to support it, who has used it and how,
> > etc. - all topics that the user might not be able to find on the Joomla
> > forums or via the other communication tools that we have. ****
>
> > ** **
>
> > I think that we need to define what type of content would go into the
> > suggested category (case studies, customer testimonials?) and if it would
> > overlap with what we have now. Should it have the title "What others are
> > saying about Joomla", "Case Studies", "How others are using Joomla", etc.*
> > ***
>
> > ** **
>
> > I hope the above was useful to the discussion. Thank you****
>
> > ****
>
> > Best,****
>
> > ** **
>
> > Milena****
>
> > ** **
> > ------------------------------
>
> > *From:* Rita Lewis <ixc...@gmail.com>****
>
> > *To:* "joomla-commu...@googlegroups.com" <
> > joomla-commu...@googlegroups.com>
> > *Cc:* "joomla-commu...@googlegroups.com" <
> > joomla-commu...@googlegroups.com>
> > *Sent:* Tuesday, December 13, 2011 10:37 PM
> > *Subject:*
>
> ...
>
> read more »
Milena Mitova
From: Jen Kramer <focus...@gmail.com>
To: Joomla Community Magazine <joomla-commu...@googlegroups.com>
Subject: [JCM] Re: JCM Redesign: Starting with the content strategy
Jen Kramer
few points.
1. An article (or more specifically, a K2 item) may have as many tags
or as few tags as desired.
2. Modules or pages showing tagged content are set up to show a
specific grouping of content.
So -- to generate a home page module for designers, the module is
programmed to look for K2 items with tags "designer" and "january2012"
and display the most recent X items (or display all items meeting that
requirement).
On the designer page, the module on the side might be programmed for
all articles with tags of "designer" and "css" and display the most
recent 5 articles.
For a designer video, a K2 item might be tagged with "january2012",
"designer", "video", and "css".
It will show up in the Designer module on the home page by virtue of
being tagged with "designer" and "january2012".
If Paul/Alice/Dianne tag it with "featured", it would show up as a
featured article (because it's tagged with "january2012" and
"featured").
If I go to the Topics page, I can find the word "video" in the list
and generate a page that has every video ever posted anywhere on the
magazine site -- because those K2 items were tagged with "video".
So -- the point of having pages in the main nav is that we identify
these as important tags, which I've been calling "core tags". This is
information in the interest of the majority of visitors.
If we created a page for every possible tag, we'd have insanely long
navigation and no one could find anything. But if someone wants those
pages -- like video, CSS, JQuery, Platform, etc -- one only need visit
the topics page and click a link to see a list of all articles on
those topics.
Search is also available. I don't know if search specifically makes
use of K2 tags or not -- it would be worth asking Fotis or Simon about
that.
Jen
On Dec 15, 12:33 pm, Milena Mitova <milena_i_mit...@yahoo.com> wrote:
> Jen,
>
> I think it's great - it's clear to everyone, it's just a wireframe:)
>
> Where I am challenged though - and that might a stupid question, so please forgive my ignorance - is this: how would people know that we have a video page if there isn't a tag list or something that shows that we have content grouped in tags? Or are we going to have a tag module or a tag directory that shows up on every page?
>
> Confused, sorry:)
>
> With Best Regards,
>
> Milena Mitova | email me back | Cell: 646.596.6433 | Dynamic Websites, Data-Driven Applications, Interactive Customer Care Tools and more | completewebsitecare.com | Twitter | Blog
>
>
> ________________________________
> From: Jen Kramer <focused...@gmail.com>
> ...
>
> read more »
Paul Orwig
Phase 1 (Target-Feb 1 issue?)
- Present the new list of consolidated topics in the existing right side "In this issue" module.
- If we want to start more comprehensive tagging of articles, we will need to modify how our "In this issue" modules display topic and article links.
- No significant horizontal nav changes.
- The main part of the home page doesn't really need to change much beyond potentially adding a description of the current issue's theme (if we adopt the theme idea-no suggestions for January themes got much traction), adding a module with social media links, and implement some marketing improvements (list article ideas, etc.).
Phase 2 (Target-July 1 2nd anniversary issue?)
- Work on a more extensive visual re-design on the JCM sandbox site.
- Present the main things we want to highlight on the home page.
- Create new tag based views for topic pages, article pages, search, etc.
- Re-tag all JCM articles and add modules to take better advantage of tags, and possibly revise categories.
- Look at revisions to how the International content is presented.
- Look at adding targeted RSS feeds, and other "push" content options.
- Update Author Resources and other supporting content so it fits new content strategy and design.
- Improve integration of JCM content on other joomla.org sites (documentation, community site, etc.).
paul
Mark W Bender
wrote:
> 1. A key part of what makes Joomla! a community (and also what makes it at
> times contentious) is that there are professionals earning a living with the
> software. If there is going to be an expansion into "Business", I would
> think that the way to serve our audiences is to discuss Joomla!-based
> businesses. That can be done by profiling some; addressing common problems
> in the web industry ("Ten conferences you should know about"; "Your phone
> isn't ringing? Five steps to take today!" "Joomla!Day: How to Prepare and
> Deliver an Awesome Presentation"), training tips, and/or we could bring back
> the Set Up that Arlen once wrote.
All great ideas/subjects for the "Business" section!
> 2. Also remember that an audio podcast or video or slide show is valuable
> interactive content for the magazine. These are also very useful for the
> social media teams.
Adding Audio/Video content to the magazine is a great idea!
Not too sure on who will be the person/team to take care that media,
but I'm sure it's
a very viable idea to help spread the Joomla!
> 3. I'd love to see the JCM acting in concert with the Community Showcase to
> feature their monthly edited content.
Good idea for cross J! Project promotion!
Mark W Bender
> This is a valid point. What I have discovered is that decision-makers look for the solutions that a platform offers and how easy it is to deploy them rather than the platform itself. In other words they set out to find which CMS or platform can help them build effectively an Inventory control system, data reporting tools, custom product catalogs, integrated e-commerce systems, complex business directories, etc.
A few subject/article ideas for this:
1. What solutions does Joomla! offer in my industry now?
2. What are some of the types of solutions based upon various
industries?
3. Niche market solutions
4. How to integration new solutions to my current Joomla! platform?
5. Interviews with current solutions providers (individuals/studios,
etc)
> When it comes to the enterprise, integration and consolidation of web assets matters the most, especially when integration with backend and ERP systems is manadatory - hence the reason many enterprise level organizations opt for privately built, custom CMS systems. I am not sure Joomla is ready to truly back the enterprise to be honest, because of factors such as centralized technical and extension management and support, etc.
With the separation of the Joomla! Framework from the CMS, perhaps
this will lead to "new things" that will be able to "plug into" the
Joomla! Framework. Some of the "new things" could be such
applications that an Enterprise would use in their type of business.
The Joomla! and Enterprise matter is somewhat like the "Chicken and
the Egg" story. If Joomla! isn't able to supply what Enterprise
needs, not much will happen. If Enterprise doesn't know that Joomla!
can supply it's needs, again not much will happen.
> However, providing case studies and website examples that highlight how Joomla is used in building more complex solutions and how it saves time is a good way to help the larger customer learn about and understand Joomla's fit. Optimizing the case study's copy for these solution-related search terms would effectively bring the relevant target solution searchers to those case studies via organic search. So from that perspective case studies and customer success stories are the perfect tool that can make a difference. The case studies we have on the JCM have seen a lot of interest and enjoy a fairly good mileage. Maybe we should try and get more of those?
Yes of course we want to strive for more content like these case
studies.
> The other thing we need to also consider is the fact that the JCM's goal is not to sell directly Joomla's capabilities, and that its readers come because they are looking to read a story that is most often written in the spirit of "Did you know?". A story that provides education on how to use Joomla, how to optimize it, how to support it, who has used it and how, etc. - all topics that the user might not be able to find on the Joomla forums or via the other communication tools that we have.
That is part of what makes JCM "Special"!