JCM marketing tactics inside

[Milena Mitova]

Hi all,

Sorry it took me so long, after lots of thinking, I am finally ready to roll out some tactics for the JCM team's review and feedback. First I had a very detailed word doc that described the industry, the players, the strengths and weaknesses of Joomla, the competitive landscape, statistics and what not, then I added an excel spreadsheet where I had tactics laid out by issue with long descriptions and explanations, then I did a power point, where I went in depth into the importance of sharing, community, content marketing and what not, so finally, now I am just going to post a list not to waste everyone's time.

Here is a brief list of tasks I would like to share with all of you. These are for the marketing team that I would like to split into mini-teams, each having a small, but important and clearly defined responsibility they will be regularly in charge of. I would like to share with everyone for your input and feedback, and/or recommendations. Thank you for your patience:

1. Dividing the marketing team into mini-teams with clearly defined responsibilities:

• each mini-team would know that it would take them X amount of minutes/hours to implement their task each month and will be able to plan ahead and make sure they implement their task on a regular basis, 
• if they have a problem implementing due to time conflicts, etc, etc., they would notify us early enough so that we can find a replacement. The goal is to have clear deadlines and the implementation to be mindful of these deadlines.
  
• these responsibilities are not set in stone - everyone will be more than welcome to share new process ideas and suggest stepa that can improve our performance.

2. Responsibilities:

• 1. SEO task team: go through all articles before launch and make sure meta description, tags are in place for SEO, check the title too and suggest a more SEO-focused title in case some of the titles have no SEO juice.
  
• 2. Social Bookmarking team: create accounts for the main social sharing sites - delicious, stumbleupon, etc., and make sure every new article at launch is being posted as a link on those sharing sites for people to read and share.
  
• 3. Twitter engage team: work with Joomla twitter team to make sure that every article is being tweeted - not in one day, let's say in a week's time after launch
  
• 4. LinkedIn engage team: make sure that every article is shared with the groups, not in one day, but let's say in a week's time
  
• 5. Put a sharing module on the home page of the magazine that will have links to facebook, linkedingrups, flickr, and all other joomla channels and will have a "Like us" or "follow Joomla" general slogan to promote and enhance further article sharing and JCM link sharing
  
•  - Being that sharing is da bomb these days, everybody is doing it, we should too. So the marketing team will have to work with the devs team of the JCM, and work with Paul to get this module installed (it's a simple one-time install is all).
  
• 6. Facebook team - i think Brian is doing great, nothing to do there:)
  
• 7. Flickr team - the pics for all the articles need to get posted at launch, with appropriate keywords and links back to the respective article
  
• 8. Video team: every video needs to also be posted on youtube and vmeo with a link back to the magazine (it's just one video per issue, but we need to take care of the older videos too)
  
• 9. Comment watchers: since conversation is the key, we need to have someone watch for comments and alert the authors or remind them to go online every 3 days or so after magazine issue is published
  
• 10. Polls team - Use joomla core polls to post a poll to query users regarding the topic they would like to read on in the next issue
  
• 11. Introduce a "letters from the community" segment or something along those lines, and publish nice comments by users sent to the general email - a little praising has never hurt entities, and we need to do that too:). Could include comments from the team, like - love that our readership is growing, etc. That could be a module where we post 2-3 comments which could be static, or might change every month
• 12. Individual tweeting - upon agreement, those of us who have twitter accounts will start tweeting about the upcoming JCM issue to peak users' interest: example: "finalizing my article for JCM's feb issue", etc., once the JCM is out, it would be good to spread the news by tweeting about the latest JCM issue.
• 13. Post the JCM announcement on joomla.org the day of or the next day unless there are other important announcements on the home page (That's me - I am doing this)

Thank you in advance for your time to respond to this, as well as for your ideas. Once the discussion is finalized, I will invite the marketing members to a separate meet/discussion to hammer out the details around the above. I think that in general the above will not require more than 10 hours of volunteer time/month. If split in 5, this means 1-2 hours max per person per month.

Best,

Milena

[Paul Orwig]

Hi Milena,

Thanks a lot, I think you have a lot of great ideas here! Implementing some of these ideas will require us to get articles turned in earlier and be more disciplined in our workflow, but I think we need to get better in that regard anyway.

I also like your thoughts on how to organize the marketing team. I would encourage you to document your team member roles, tasks, and processes. By doing that, you will help make things easier for future volunteers, and you will set a positive example in that area for the rest of us on the JCM team as well as the project as a whole.

I have one comment/request:

A few months ago we brainstormed about an idea to come up with a list of proposed JCM article subjects, and then using different communication channels to get the word out about that, to hopefully encourage more contributions from the community. Do you think we could try to move forward with that idea and get the marketing team's help to get the word out about it?

I hope others will add their thoughts here too.

Thanks again Milena. I am sure implementing these tactics will result in a significant positive boost to the JCM!

paul

[Alice Grevet]

Dear Milena,

What a great job you've done of listing and clarifying the JCM marketing tactics! Thank you for the time you've put in on this. I don't have any additional suggestions - you have covered the topic very thoroughly.

Best regards,

Alice

[Dianne Henning]

Hi Milena,

Great list! Great suggestions! I see a lot of time saving ideas there, especially #12.... "finalizing my article for JCM's feb issue" tweets!  ;-) 

Best,

Dianne

[Milena Mitova]

Thank you Alice, Dianne, and Paul for your good words and for your continued support. 

Paul - the article idea process is definitely something we should add to the list. I will give the team a couple of more days to think about the below and respond and will then email directly the marketing team volunteers to discuss and get down to hammering the details.

Thank you again and have a great week everyone! We are launching Joomla 2.5 tomorrow, woo-hoo!

 

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From: Dianne Henning <qbp...@gmail.com>
To: joomla-commu...@googlegroups.com
Sent: Monday, January 23, 2012 9:52 AM
Subject: Re: [JCM] JCM marketing tactics inside