I've come across an interesting video today which was described in an article by the
Manchester Evening News.
The video highlights the numerous problems experienced by the owner of a Volkswagen Polo TDi which he purchased new in June 2004. During the 10 months he owned the vehicle he had to return it to the selling dealer's, Smith Knight Fay, eight times with new and reoccurring faults.
You can watch the video for yourself below. It's worth noting that the video isn't of the highest quality and Mr Ashton, the vehicle's owner and publisher of the video isn't the world's best presenter but he makes a valuable contribution.
If you believe everything the marketing people want you to believe then you'll think that Volkswagen motor cars are exceptionally reliable, this just isn't the case.
Article Link: What Car? Reveals UK's Most Reliable CarsI posted some research by
What Car? magazine back in August 2005. The What Car? reliability survey compares actual warranty claims rates for more than 31,000 cars covered by Warranty Direct (0800 731 7001,
www.warrantydirect.co.uk,) in the last two years.
The research is clear. In August 2005 no Volkswagen model featured in the top ten most reliable models and Volkswagen featured only 15th in the table of most reliable manufacturers. I've just checked
What Car?'s latest reliability table and Volkswagen now feature at 17th place, a drop of two places in a year. Skoda and Seat, another two marques owned by Volkswagen are shown as even less reliable at 18th and 21st places respectively. Audi, once bosom buddies with Volkswagen, appear in 22nd place which is an improvement on 28th place in 2005.
Those of us who have spent long enough in the motor trade know about the realities of vehicle reliability. After all, we are diagnosing and repairing a large range of vehicles on a daily basis. From my experience, Volkswagen performance does not meet the expectations of the owners, expectations which originate from the marketing spin incorporated in multi-million pound advertising campaigns. If you tell the public something enough times they'll eventually start to believe it. Fact and reality however are far more effective tools than spin and once that reality hits home it can leave a nasty taste in the mouth.
The moral of the story is, do your research and don't ever believe what you read, see or hear on in advertisement.
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Posted by Jon Fry to Jonathan Fry at 10/28/2006 10:26:00 PM