Brand Storytelling: Put Customers at the Heart of Your Brand Story Written By Miri Rodriguez

[Lucas]

Download Or Read PDF Brand Storytelling: Put Customers at the Heart of Your Brand Story Free Full Pages Online With Audiobook 

 

[*] Download PDF Here => https://edu.ebookxin.co/?book=0749490470

[*] Read PDF Here => https://edu.ebookxin.co/?book=0749490470

 

Synopsys Brand Storytelling: Put Customers at the Heart of Your Brand Story

Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.Written by the award-winning storyteller Miri Rodriguez at Microsoft, Brand Storytelling is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola,

Detail Book Brand Storytelling: Put Customers at the Heart of Your Brand Story

Author : Miri Rodriguez

Pages : 232 pages

Publisher : Kogan Page

Language :

ISBN-10 : 0749490470

ISBN-13 : 9780749490478