Senior Digital Coordinator
r.cao...@jobtarget.com
Senior Digital Coordinator
Washington, DC
Purpose:
This position is responsible for assisting the Assistant Director for Digital Strategy with overseeing the development and coordination of SEIU’s digital presence and growth including strategy and planning.
PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)
Purpose: Performs a wide range of duties as assigned by the International Union, including but not limited to the following:
- Leading the coordination, planning and development of content and strategy for SEIU’s digital properties with particular focus and planning aimed at growing the reach and quality of SEIU’s digital platforms including email, SMS, social media and other digital properties. Advises on when promotional investments or allied partnerships can help serve growth goals for SEIU’s digital platforms.
- Serves as a lead creative force for the Communications Department for developing digital content, priorities, opportunities, and strategies.
- Acts as a nexus between the broader communications team and other departments, divisions, campaigns, and organizations on developing digital content to support SEIU’s communications priorities and the mission of the communications department to: build the voice of the International Union President and Officers, amplify the union’s issues and members’ stories, support SEIU’s bargaining, organizing, and political activities, and improve the visibility of the union and the broader movement for working families and communities.
- Develops methods and metrics for measuring the growth and effectiveness of SEIU digital strategies and platforms and runs periodic tests to inform best practices and improved audience targeting and digital communications strategies.
- Researches and evaluates various technologies to assist organizers, communicators, and other SEIU staff and leaders on the most effective use of technology for communications purposes.
- Guides the teams’ work with writers, designers, video producers, and senior communications, local union, and international union staff to plan, produce, and post digital copy, graphics, animations, videos, and other materials for digital projects.
- Advises and assists in the training of International Union staff in the creation of digital strategy for tools such as websites, email, social media, SMS, CMSs and CRMs to support campaigns, organizing, bargaining, and political activities.
- Performs other duties as required to support the department and its mission.
Contacts:
Include SEIU and affiliate staff and council officials and representatives, consultants, vendors, outside organizations, writers and other experts on technology and communications issues.
Direction and Decision Making:
This position reports to the Assistant Director of Digital Strategy of the Communications department and the incumbent works independently.
Education and Experience
Graduation from an accredited four-year college or university with course work in labor relations, communications, political science, or liberal arts, and five to seven (5-7) years of work in media relations, public affairs, campaign communications, use of Web sites and email and other Internet communications tools for advocacy.
Or, a combination of education and experience that would provide for the following knowledge, skills and abilities:
- Thorough experience leading a team’s digital messaging and strategy, including experience leading list-building efforts on various platforms.
- Thorough knowledge of website development, architecture, search engine optimization and overall best practices.
- Thorough experience with the Internet and technology for communication, education, and especially advocacy.
- Thorough experience coordinating and building strategy across departments of a large organization.
- Deep understanding and working knowledge of working of and interaction of traditional media and communications especially related to the growth of digital media and emerging tools.
- Knowledge of the use of metrics and statistical testing to achieve measurable results.
- Knowledge of the use of new technology for community advocacy.
- Knowledge of building online audiences and communities.
- Knowledge of unions, the labor movement, and their mission and objectives.
- Knowledge of union organizing, political, and advocacy campaigns.
- Ability to communicate effectively, both orally and in writing. Excellent writing and editing skills required.
- Ability to effectively use Internet communications tools.
- Ability to make effective presentations.
- Ability to manage multiple “priority” projects and effectively coordinate and lead respective staff to meet established deadlines.
- Ability to work effectively with elected leaders and senior staff in complex and sometimes political situations.
- Ability to continually develop skills related to use of rapidly changing technology, and communications best practices.
- Ability to write and proofread Spanish desired.
- Skill in the use of Microsoft Office programs and Google Drive programs.
- Familiarity with HTML/CSS, JavaScript, Content Management System theme development, CRMs, graphic design software, and other web development tools and applications desired.
Physical Requirements:
Work is generally performed in an office setting. Long and extended hours and travel may be required.
Probationary Period:
Thirty six (36) calendar weeks.
Application Requirements
A cover letter is required for all applications. Your cover letter should explain your reason for wanting to work for SEIU, an example of how you demonstrated success in a similar position and a description of how this position fits into your long-term career plan.
Benefits
SEIU staff enjoy top notch benefits including comprehensive health benefits, major medical, dental and vision for employee and eligible dependents, domestic partner benefits, competitive salaries, generous holiday and vacation policies, and both a pension plan and a 401(K) Plan.