Digital Director, Commonwealth Communications (New Comms and Digital PA Org), Pennsylvania

[Eric Rosso]

 DIGITAL DIRECTOR

 

Organizational Overview

 

Commonwealth Communications (Comms²) is a new organization that will serve as the communications and digital hub of Pennsylvania’s progressive infrastructure. It officially launched in January 2020 and will become more public facing in the coming months. Comms²will write and produce content for progressive organizations, coordinates communications with partner and allied stakeholders, and monitors and develops strategies and tactics to best navigate the ever-changing digital landscape. Comms² was founded in 2020 with a mission to help shape the political environment in Pennsylvania by centralizing institutional knowledge in a dynamic communications organization. The organization will collaborate in filling the needs of progressive partners’ campaigns throughout the Commonwealth. 

Position: Digital Director

 

The Digital Director is in charge of content production focused on digital organizing, media buys, ad placement, and has a working knowledge of social media platforms with an understanding of data analytics. The Digital Director will work to develop content with staff, outside vendors, and partner organizations for progressive infrastructure in Pennsylvania for ongoing electoral, accountability, and political campaigns.

 

The Digital Director will oversee a content production-focused staff that will create material that can be tested and analyzed on relevant social channels to recommend best practices. They will work with organizations of all sizes to identify digital needs and add capacity to their existing campaigns through Commonwealth Communications (Comms²).

 

Responsibilities

 

●      Develop and manage paid message testing across social media platforms to disseminate data points and best practices for progressive organizations. The Digital Director should have experience in all aspects of digital organizing, including digital media buys, targeting, and analyzing ad performance.

●      Draft and execute social media content and strategy for Comms². The Digital Director oversees a team of content producers or outside vendors tasked with integrating digital campaigns into ongoing and existing political and accountability campaigns.

●      Identify, recommend, and implement new digital media strategies demonstrating an understanding of the fluid nature of digital communications and platforms. The Digital Director should have an extensive understanding of all current and most used platforms in political advertising.

 

●      Ability to work with a wide variety of progressive organizations to add digital capacity to their existing campaigns identifying opportunities and overseeing implementation. The Digital Director should understand data analytics and social listening tools to assist the progressive movement in Pennsylvania as needed.

 

Qualifications

 

●      Experience with digital advertising platforms, including experience in placing and analyzing digital ad performance. The Digital Director will conduct or assist message testing across social media platforms to provide recommendations for digital campaigns.

●      Demonstrated ability to create content or oversee outside vendors charged with content creation to help the progressive movement of Pennsylvania. The Digital Director will be skilled in digital writing, video production, and social media best practices.

 

Previous Experience and Job Expectations

 

●      A minimum of 4 to 7 years demonstrating continued success working within the progressive community, ideally with Digital Director experience managing a digital team.

●      Direct experience developing content, digitally organizing, using social media platforms, and assessing digital data analytics.

 

●      Commitment to inclusive leadership, including working within diverse coalitions to achieve pragmatic goals. Relationship-driven with a focus on organizational and individual relationships.

●      Working for progressive organizations in previous capacities, including but not limited to organizing, field, communications, political, or progressive policy.

 

Salary is commensurate with experience. The range is between $70,000 - $90,000. Benefits include health care coverage.

Comms² is committed to diversity among its staff and recognizes that continued success requires the highest commitment to obtaining and retaining a diverse staff. Comms² is an equal opportunity employer and prohibits discrimination of employment, promotion, compensation, terms, conditions, or privileges of employment on the basis of gender, disability, race, age, national origin, color, creed, sexual orientation, sex (including marital and parental status), gender identity and expression, religion, economic status, ethnic identity, veteran's status, or any other basis prohibited by applicable law.

Interested candidates should submit a one-page cover letter and resume to in...@commonwealthcommunications.org. Applications will be considered on a rolling basis.