Digital Director - US Senate Race

[Southeastern Senate Race]

DIGITAL DIRECTOR JOB DESCRIPTION

Responsibilities and duties:

• Oversee digital fundraising program, including email, direct-to-donate ads, and other revenue sources, in concert with outside firm.

• Devise and execute digital messaging strategy to authentically convey candidate’s voice and message in coordination with communications and other departments.

• Manage vendors, consultants, and department staff toward messaging, fundraising, mobilization, and other goals.

• Evaluate performance of different content and messaging across platforms to make recommendations on what the campaign should be doing next.

• Work with creative department to develop audio, video, and other content for campaign channels.

• Find new ways to use email, social media, broadcast SMS, and other digital tools to win election.

• Monitor social media for relevant news and organic opportunities for engagement.

Preferred experience and skills:

• At least 2 years or 1 cycle managing a campaign or similarly-sized organization’s digital operation.

• Experience running a campaign or similarly-sized organization’s email, paid, and social media programs.

• Knowledge of tactics and platforms, including ActionKit, Tatango, and ActBlue.

• Understanding of HTML and CSS.

• Ability to write compelling copy on tight deadlines.

• Attention to detail and consistency.

• Ability to manage multiple complex projects working with partners across departments.

• Understanding that campaign jobs are never 9-to-5.

Please send a resume to southeasterns...@gmail.com with “Digital Director” in the subject line.