International Planned Parenthood Federation Western Hemisphere Hiring Email Strategist -- NYC based
Paola Luisi
Digital Marketing and Email Coordinator
Position overview
The International Planned Parenthood Federation/Western Hemisphere Region (IPPF/WHR) seeks a dynamic and resourceful Digital Marketing and Email Coordinator to join their Development and Communications team.
The Digital Marketing and Email Coordinator will support the tactical execution of digital marketing & communications projects. This position will help ensure that digital outreach/marketing campaigns are executed in a successful, accurate and efficient manner. Examples include email marketing, social media, list segmentation, and website production. The Digital Marketing and Email Coordinator will assist in project coordination, data management, scheduling, deploying, and reporting on IPPF/WHR’s digital marketing strategy. Additional duties include digital content publishing via content management systems, email building, link tracking and assisting with the production of digital content.
This position requires a highly-varied set of skills including online fundraising and communications. The ideal candidate is technical by nature, learns quickly and loves being involved in multi-faceted projects.
About IPPF/WHR
IPPF/WHR is a leader in the international movement to secure sexual and reproductive health care as a human right for all. We work with local Member Associations and partners in 40 countries across the Americas and the Caribbean towards a shared mission: to ensure sexual and reproductive rights for all, including universal access to high-quality health services and comprehensive sexuality education.
We connect our local partners to the global movement for sexual and reproductive rights and ensure their long-term sustainability by providing technical assistance in areas such as program planning, organizational development, and fundraising. Together, we build strong institutions and healthy communities throughout the region.
Key Responsibilities:
- Lead coordinator on technical execution of marketing & communications projects, including asset delivery workflows for print and email fundraising.
- Assist in management of email marketing platform (Luminate), including how the tool is structured and used to maximize targeting and segmentation, as well as how data gets into and out of the system.
- Produce email and social marketing campaigns and basic reports on success rates.
- Compile statistics, analysis and reports on the performance of online campaigns including email, social and website components.
- Assist in management of website and all social media assets.
- Manage audience engagement feedback loops, including donor emails and surveys.
- Reviews and tests all deliverables for quality assurance.
- Creates and manages production schedules for print and digital projects.
- Improves existing workflows wherever possible to improve efficiency between teams and external consultants.
- Coordinates internal approvals on marketing and communications assets.
- Assists in procuring proposals from designers, printers, and other outside vendors.
- Assists Associate Director of Donor Communications and Audience Engagement and senior staff in office management duties as assigned.
General Skills
The ideal candidate is passionate about online fundraising and digital marketing best practices—they can translate metrics into a data-driven fundraising strategy. They are tech-savvy, comfortable with project management, detail-oriented, deadline driven, while also being flexible in a fast-pace work environment.
Required Qualifications
- A minimum of 2-3 years’ experience in digital content creation, optimization, and email management.
- Propensity for using data analysis and technology, web-based CMS and CRM platforms, preferably Luminate.
- Experience with HTML and Google web services including AdWords and/or Analytics.
- Understanding of trends and best practices for digital strategy and online fundraising.
- Strong grasp of email testing and analysis.
- Ability to write and communicate well.
Preferred Qualifications
- Bachelor’s Degree in a related field.
- Experience with photo and video editing.
- Experience with content management and web publishing.
- Experience with website management and social media content development.
- English and Spanish proficiency.
Location: This position will be based New York City.
Salary: Commensurate with qualifications and experience.
How to apply: We encourage both external and internal candidates to apply. Please send your resume and cover letter to Sharon Harrison at recru...@ippfwhr.org.
Only candidates selected for interviews will be contacted.
IPPF/WHR is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals regardless of HIV/AIDS status, race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, and disability.