Digital Manager - Voter Participation Center, Washington DC

[Kevin McAlister]

The Voter Participation Center and its sister organization, the Center for Voter Information, is seeking an experienced Digital Manager who will lead the development and execution of a comprehensive, integrated digital outreach and engagement strategy, as well as help design digital efforts to complement our voter registration and civic engagement programs.

                     

The Digital Manager will be responsible for shaping and building the organizations’ online digital presence and brand, and develop a growth strategy through its multiple outreach platforms. S/he will need to stay on top of the latest and emerging social media trends to identify the most effective direction, application, strategic technology, and outreach practices to achieve the organizations’ goals.

 

The Digital Manager will report to the Communications Director.

 

Responsibilities include:

 

• Develop and execute a comprehensive digital plan that includes web strategies, digital marketing, visual content creation & optimization, mobile, email distribution, social media, and paid media.
• Maintain an editorial calendar for key social media initiatives, provide smart and compelling content for engagement and outreach, and prepare for rapid response needs.
• Collaborate with the Program and Analytics Departments to design innovative voter contact tools and applications.
• Expand the organizations’ digital footprint and develop creative strategies to engage with our audiences across multiple platforms.
• Work with staff and consultants to develop and approve online marketing strategies.
• Coordinate strategies and activities to increase organizations’ visibility and enhance its reputation with partners, allies, media outlets, and online channels.
• Ensure digital assets are properly integrated with the Development Department’s goal of curating a positive and resourceful donor/activist experience to bind our supporters to VPC/CVI.
• Other duties as required.

 

Qualifications and Requirements:

 

• 4+ years of political work experience, with at least 2 years in digital, in a fast-paced, high-pressure environment.
• Strong understanding of political communications and social media and how to integrate effectively.
• Exceptional writing and analytical skills; the ability to write both strategically and creatively on a broad array of issues, meeting deadlines consistently.
• Competent background in voter modeling, A/B testing, and analysis. Obsessed with metrics-driven projects.
• Ability to use multiple mediums and approaches to create effective communications campaigns to reach different audiences, with attention to tone, nuance, and detail.
• Exhibit a high level of judgment and discretion with professional and confidential information.
• Have an eagle-eye for detail, especially with proofreading.
• Ability to work effectively in a team-based, collaborative environment. Must be able to bring ideas to the table and follow-through on projects.
• Commitment to diversity and track record of working with others of diverse backgrounds and personalities.
• Video and graphic design experience preferable. At minimum, able to create video with a smart phone and edit with graphic content with applications like Photoshop and Illustrator.
• A great sense of humor and creativity.

 

To apply for this position, please email a cover letter and resume to in...@voterparticipation.org.

 

VPC / Center for Voter Information is an Equal Opportunity Employer that does not discriminate based on race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. veteran.