Media Outreach Director - Washington, DC

[Andrew D.]

Job description: Media Outreach Director

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Looking for a high-performing individual to help us plan and manage our broadcast media pitching and booking operation.

 

You will be responsible for maximizing our team’s potential, using leading edge contact management and targeting tools to craft and implement outreach plans for a progressive/center-left client base. You will coordinate and strategize with our project partners and direct a small team of specialists in their daily efforts to contact and engage broadcast journalists in targeted markets throughout the USA.

 

Responsibilities:

• Develop and direct multi-market television and radio outreach plans each day, that result in broadcast interviews in targeted markets
• Effectively engage journalists, for the purpose of scheduling effective, timely and interesting on-air interviews
• Manage and motivate a team of 4-5 Media Outreach Specialists, plus a Radio Production Coordinator as they implement your plan, and provide ongoing direction and guidance
• Develop pitches and work collaboratively with other managers to capture and analyze key metrics, assess results and devise new ways to optimize every aspect of the operation
• Train and recruit any unfilled positions on the team, as needed

 

Requirements:

• Proven ability to manage and lead a team, with excellent coaching, mentoring and people management skills
• Previous experience in press relations, journalism, communications or sales (television broadcast experience a plus)
• Strong sense of the news-worthiness or journalistic value of a given topic, subject or content
• Ability to maintain a cool, level and positive focus when working in the often fast-paced, time-constrained arena of live television and radio
• Proven ability to present results to managers and team partners, with analysis and recommendations
• Willingness to work some early mornings, and some weekends, along with other members of the team

 

The initial project will be 6-8 weeks, and may get extended. The position is based in Washington, DC.

Send resumes to Andrew at: 2016me...@gmail.com